Waxing UnLyrical

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#SocialPR Spotlight: Angie Jeffrey

Waxing UnLyrical

Angela Jeffrey, vice president of ABX Advertising Benchmark Index. ABX is a syndicated advertising effectiveness research firm that measures all ads for clients and their competitive sets across all media types (including social), and provides results in 24 hours. Introduce yourself – who are you and what do you do?

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8 Free Smartphone Apps that Earn You Money

Waxing UnLyrical

Image: Jewels Globe URL via Flickr, CC 2.0. Well the way you make money is from display advertising targeted to your content and product placement within your photos and videos. It’s become quite the decade of learning to make money online right from your computer. Sounds like something you do anyway, right?

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The 3 Most Valuable PR Metrics You’re Probably NOT Measuring

Waxing UnLyrical

Unlike online advertising or organic search, where you know what content people clicked and what they did on your site afterward, traffic from PR activities is much harder to identify and track. Direct Traffic: Someone going directly to your site (literally typing your site’s URL in their browser). Guest Post by Brandon Andersen.

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5 Reasons Snapchat is Integrated Communications New Best Friend

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Do you remember the last time you had fun with an advertisement? An opening date for a movie, or something like that will fly, but no URLs are currently allowed or anything else you can classify as a CTA. That’s one-one-thousandth of a cent per view. I’ll pause while you pick your jaw up off your desk.

Cost 100
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Some Google Changes and Google Plus Tips

Waxing UnLyrical

Click the little upper right corner arrow, and you can link the post and place that URL anywhere allowing you to drive traffic to your Google Plus page. Facebook allows you to link photos but not URLs. He had a 14-year career in direct B2B sales before deciding to lighten up his dreary work life and move into advertising.

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