Mindjumpers

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5 Tips for Making a Consistent Social Media Marketing Effort

Mindjumpers

2: Get vanity URLs Start by scooping up vanity URLs on sites like Facebook and Twitter and buy your domain name. Vanity URLs mean that your Facebook page or Twitter account can be found through your brand name – like for instance facebook.com/yourname or twitter.com/yourname. Leave a Reply Click here to cancel reply.

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Choosing a blogging service: Blogger, Tumblr or Wordpress

Mindjumpers

You can instantly start blogging away and have a customized URL like for instance www.yourname.wordpress.com. The crucial difference is whether or not you have your own hosting and domain name. Sign up at wordpress.com if you have limited skills and experience in working with web. It’s free and easy.

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New Structure of Global Facebook Pages: Focus on Local Activation

Mindjumpers

Users from all countries will see the same page name (which can be translated into their local language), the same fan count and the same PTAT (People Talking About This), meaning that brands only have to promote one single URL that automatically will direct users to their individual local view of the page.

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Dark Social – We Only See The Tip of The Social Media Iceberg

Mindjumpers

The challenge with this lack of tags is that most of the “direct” traffic a company or brand generates is not really direct – people do not type specific URLs to land on a subpage or a subsite. Short URLs. One way to decrease Dark Social is to use short URL tools to take advantage of the data hidden within.

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Dark Social – We only See The Tip of the Social Media Iceberg

Mindjumpers

The challenge with this lack of tags is that most of the “direct” traffic a company or brand generates is not really direct – people do not type specific URLs to land on a subpage or sub site. Short URLs. One way to decrease Dark social is to use short URL tools to take advantage of the data hidden within.