The GAP, ROI, and Awareness
Josh S Peters
SEPTEMBER 18, 2009
I went through the whole site and the only thing I saw was a survey I took where they ask about different styles of jeans and where you’ve seen them advertised and ask very specific questions about online campaigns. Heck, even their campaign URL ( [link] ) just redirects to their FaceBook group. That leaves us with Awareness.
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