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Do Not Use URL Equals for Meta Events and Audiences

Jon Loomer

I’ve heard from a handful of advertisers recently who were experiencing issues with their Meta events not firing properly. In each case, the problem was caused by using “URL equals” when setting up events. The solution is simple: Use “URL contains” instead. ” When Does This Come Up?

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Example: Use URL Parameters to Verify Facebook Ads Results

Jon Loomer

Inspired primarily by the negative reporting impact resulting from iOS 14-related changes in 2021, Facebook advertisers are searching for ways to verify and uncover conversion results. One approach is using URL parameters. I wrote a tutorial previously about using Dynamic URL Parameters with your Facebook ads for this purpose.

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How to Use URL Parameters for Facebook Ads Tracking

Jon Loomer

Facebook advertisers need every method available to properly and thoroughly track the impact of their campaigns. One tool available is URL parameters. In this post, you will learn what URL parameters are, how to set them up (including a dynamic method), and how to use that information in Google Analytics. Ad Name: {{ad.name}}.

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How to Edit the Facebook Ad Destination URL by Placement

Jon Loomer

There are reasons you may want to edit your Facebook ad destination URL by placement. Let’s walk through those steps so that you can run different URLs by placement, too. Create a URL with UTM Parameters. An easy way to do this is to use the Google URL builder. Facebook URL Builder. Edit URL by Placement.

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The 8 best URL shorteners for engagement and tracking in 2022

Sprout Social

Since the beginning of the World Wide Web, Uniform Resource Locators (URLs) have been one of the primary methods for jumping from one webpage to another. Unfortunately, URLs become long and complex as subdomains, subdirectories and tracking codes are added. As social media grew in popularity, lengthy URLs began to present a problem.

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How Engaged-View Attribution Works for Meta Advertising

Jon Loomer

The person watching the video also needs to convert on your advertising objective within 24 hours. If it doesn’t, it is bound to create confusion among advertisers who are trying to determine the impact of their video ads. Availability Engaged-View Attribution started rolling out to Meta advertisers in June of 2023.

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Paid Advertising on LinkedIn: The Value of the LinkedIn Insight Tag

Ignite Social Media

Most social platforms offer a snippet of code advertisers can place on their websites that offer benefits such as enhanced targeting, tracking, and insights. Now without further ado, the LinkedIn Insight Tag ultimately provides several benefits to advertisers. awesomeco.com/bestproductsever) or went to a URL that starts with (e.g.,

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