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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

It’s challenging to get the metrics really needed to measure social media ROI primarily because social media is much more like public relations than it is like direct marketing or search engine advertising. Publishing has historically relied on advertising, or sponsorships, to pay for content production. What should they promote?

ROI 191
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Does Your Blog Have a Long Tail | Blogging and Content Creation.

Convince & Convert

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117
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Eight steps to thriving on information overload

Buzz Marketing for Technology

SAP White Paper: Service Delivery Innovation. White Paper: The Seven MegaTrends of Professional Services. Really Made" /> CNET/ University of Virginia White Paper: How Technology Purchasing Decisions Are Really Made. Microsoft Strategic White Paper: How To Lock-in Your Clients (1.1MB).

Web 2.0 244
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13 Social Media Experts Share Their Biggest Piece of Marketing Advice

Buffer Social

Hailley : Social media is now a key piece in the decision-making process for consumers , particularly among upcoming generations such as Millennials and Generation Z. If you can spend $150-200 each month for advertising, you can build a warm audience for marketing your products in 2 easy steps! Molly Pittman.

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The information processing view of humanity

Buzz Marketing for Technology

SAP White Paper: Service Delivery Innovation. White Paper: The Seven MegaTrends of Professional Services. Really Made" /> CNET/ University of Virginia White Paper: How Technology Purchasing Decisions Are Really Made. Microsoft Strategic White Paper: How To Lock-in Your Clients (1.1MB).

Process 100
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The FASTForward Blog " Managing Personal Knowledge: Setting a Foundation for Transformation? : Enterprise 2.0 Blog: News, Coverage, and Commentary

Buzz Marketing for Technology

Web Advertising. FAST White Paper. FAST recently released a white paper on the business and technology of recommendations. Entitled "Enhancing Content Discovery Through Recommendations Solutions", the white paper is free for those who register. Find out more and download the paper today.

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Social Media’s Redheaded Stepchild

Jeff Esposito

For the individual employee, LinkedIn provides an opportunity to share professional experiences; work endorsements; upcoming events or travel destinations; accolades; projects and insights. Individuals can post and promote presentations, videos, white papers and news releases or links to relevant news stories.