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A Look at the New Twitter Advertising Platform

Kikolani

The social-media giant, Twitter recently released their advertising platform for brands. Twitter released their very first advertising platform. Now’s the time when you can and will receive the most help from Twitter per their advertising platform. This is a guest post by Gregory Smith. Hold on to your seats, as I unfold.

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How Campaign Budget Optimization (CBO) is Performing Around The World

Jon Loomer

In preparing for our upcoming course on CBO , I have been testing it everywhere and anywhere I can, along with asking my industry colleagues from around the world what they’re seeing and learning. The ongoing chatter of the Facebook advertiser community also reflects this schizophrenic nature.

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Transform Events into Meaningful Experiences: Lessons in Real-Time Marketing

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Transforming Events into Meaningful Experiences: Lessons in Real-Time Marketing. This webinar was sponsored by Spredfast. Otherwise we hope you will join us on another Social Media Today webinar!

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My Next Facebook Ads Experiment

Jon Loomer

The final ad in that experiment generated 634 webinar registrants on an ad spend of $13.64 According to Facebook, the upcoming audience sizes are as follows: 7+ page views (180 days): 3,600 – 3,700. A whole lot has changed since that original experiment in 2015. while reaching only 740 people. You do the math. It was crazy nuts.

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11 Little Facebook Tips That Bring BIG Engagement Results

Rebekah Radice

Use it to promote your products, share what’s happening within your business and talk about upcoming events. I recently changed mine to promote an upcoming Facebook webinar. Today, Nielsen reports that 92% of consumers trust a recommendation from family and friends over all forms of advertising. Here’s how!

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Entrepreneurs: How I Launched a Membership Community

Jon Loomer

This was a big pivot for me, after focusing exclusively on Facebook advertising for the past several years. And when I wrote about Facebook, it could be about personal use, privacy settings, basic marketing or advertising. It wasn’t until I got hyper focused on advanced Facebook advertising that I found my footing.

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Introducing boosted post insights: Compare organic and paid results at a glance

Buffer Social

As organic reach on social media continues to fall, businesses have started to invest more in social media advertising. That’s because building a brand solely through paid advertising isn’t sustainable. To learn more, feel free to check out our help article or join us for our upcoming webinar. Let’s run through them!