yMarketingMatters

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Social Media Updates: May

yMarketingMatters

Its live video streaming tool instantly delivers an outlet for important content distribution – perfect for small business and marketers all over the world (provided you have a good connection). This is fantastic news for advertisers who want to test their creatives for a variety of campaigns that extend beyond Twitter.

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Video Marketing For Your Business

yMarketingMatters

Where to use video marketing in social media networks: Facebook and Facebook Video Advertising. YouTube and You Tube Advertising. Why is Facebook the place to be for video advertising? But Facebook isn’t only great for advertisers because of targeting — it’s also great because of the engagement factor! Editing Tools.

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Social Media Updates: November

yMarketingMatters

Two New Tools to Enhance Local Marketing: Taking it a step up with Local Awareness Ads, Facebook has added two new tools for local businesses, and now allows companies with multiple locations to create ads for each location , while at the same time gaining more insight into the people nearby the stores.

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What Social Media Means For Your Business in 2014/2015

yMarketingMatters

SOCIAL MEDIA is no longer a novelty , but a strong marketing tool for small and medium business owners. A few years ago it was very difficult for a small business owner to compete with big businesses and their marketing budgets for advertising and exposure. Social media has leveled the playing field for small and medium businesses. .

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Interpreting Facebook Page Insights: Reach vs. Engagement

yMarketingMatters

It is a great tool because it offers a ton of new metrics to analyze: Likes, reach, engaged users, visits and more. As with all advertising and marketing, the metrics to gauge success depends on what you are trying to accomplish. Include some sort of branding on your posts but not in an “advertising” way.

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Effective Strategies for Marketing Your Brand on Facebook

yMarketingMatters

Your business can be thought of as the working apparatus, whereas your brand is how people perceive you, the product and/or service, your advertising, and other aspects of your business model. Eric Taylor is a is a social media enthusiast, freelance writer and business developer for Qwaya , a Facebook ad manager tool.

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Video Marketing For Your Business

yMarketingMatters

Where to use video marketing in social media networks: Facebook and Facebook Video Advertising. YouTube and You Tube Advertising. Editing Tools. Thanks to DIY video editing tools, it easy to produce good videos on smartphones. Here are 10 Hot Tools for Creating and Editing Short Video : Instagram’s built-in video tool.

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