Jeff Esposito

FEBRUARY 23, 2011

I just don’t see how anyone in their right mind could approve of a commercial that capitalizes on a disaster that was created by the advertiser, but I have a habit of overreacting. Was this a good marketing tool or is it just distasteful. So I decided to reach out to my friend Justin Goldsborough for his take on the subject.

Advertising 33

Advertising News Tools Brands 33

Jeff Esposito

OCTOBER 18, 2013

A marketing persona is simply an invented version of your business, consumers and products that work as a marketing tool for your overall business. There is also a third kind of persona that is often frowned upon but if done correctly has the ability to create a strong interactive advertising campaign. The Three Types of Personas.

Company 40

Company Social Media Insurance Influencer 40

Jeff Esposito

JUNE 23, 2011

While social media is a really powerful tool that all PR pros should know, lately it seems as if folks in the industry have had their vision clouded by social media. When you look at a paid piece of editorial, it is nothing more than an ad and should be handled by an advertising department. The first is “the state of ME”.

Klout 34

Klout Fashion Industry Company 34

Jeff Esposito

JANUARY 8, 2014

One reason I feel strongly about this is due to Facebook’s Insights (Facebook’s analytics tool). Sure stats say that there are other platforms to play on that will hit vertical X, Y or Z, but can you hit as diverse and audience with an organic and advertising mechanism with the same user pool that Facebook has right now?

Meme 54

Meme Real Estate MySpace Organization 54

Jeff Esposito

MARCH 11, 2011

Don’t be bashful, PR, social media, marketing, advertising, legal and sales all count. 20 Free Social Media and Brand Monitoring Tools Worth Exploring – The kids writing for the OneForty blog always come through with some awesome content. This is a great piece on how IBM empowers their employees to scale.

Crowdsourcing 21

Crowdsourcing Brand Monitoring Small Business Social Media 21

Jeff Esposito

JUNE 20, 2011

In earlier posts from the Institutionalizing Social Media series, we focused on fundamentals, methods and reasons to take social media from a silo to a corporate-wide tool. At the end of the day internal pissing contests between public relations, advertising, IT, marketing, etc. need to stop.

Social Media 41

Social Media Crowdsourcing Team Project 41