Friending Over 50: Sex, Lies and Baby Boomers
Debbie Weil
MARCH 12, 2011
Smart marketers know how much more powerful social media can be than print or TV advertising, trade shows or the yellow pages. It’s the passion and possibility, daring and reinvention that drive the use of social media. Consumers are delighting in the ability to connect instantly with companies, to express their pleasure or discontent.
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