Dave Fleet

JUNE 4, 2014

That means shifting from one-way advertising to focusing on customers. We need to not only promote, but also protect brands in social media – which means reassessing the advertising-only approach. marketing social media advertising digital support' What are you seeing in your role – is it time to shake things up?

Loyalty 344

Loyalty Social Media ROI Advertising 344

Dave Fleet

JUNE 4, 2014

That means shifting from one-way advertising to focusing on customers. We need to not only promote, but also protect brands in social media – which means reassessing the advertising-only approach. Communities form post-purchase, but most marketers are focused pre-purchase.

Loyalty 257

Loyalty Social Media ROI Advertising 257

Dave Fleet

OCTOBER 14, 2010

Senior marketing decision makers have often spent their whole careers thinking in terms of public relations (sometimes corporate and marcom), advertising, internal communications and, more recently, digital communications. Each of these runs counter to the way that many people think. Silo-busting. Educate your clients.

Campaign 400

Campaign Trends Compete Curation 400

Dave Fleet

FEBRUARY 7, 2011

In this piece, Brian Solis offers a counterpoint to Gladwell’s incessant focus on tools, and looks at the bigger picture. Nowadays, you can almost guarantee that every time there’s a significant world event, Malcolm Gladwell will stick his head up and beat down a non-existent argument that social media is driving everything.

Trends 258

Trends Facebook Sports Blogosphere 258

Dave Fleet

FEBRUARY 16, 2016

This was the period when the current platforms all launched, and it felt like there was a new social media tool or network emerging every week. The first five years – 2006-2010 – were catalysed by constant change. Secondly, this exacerbates the tension around shrinking budgets and the focus on nimbleness.

Mobile 105

Mobile Trends Loyalty Compete 105

Dave Fleet

MAY 25, 2010

Social media tools don’t just let you flip a switch and reach thousands or millions of people. TV, radio and print advertising lets you do that; Facebook, Twitter and blogs don’t. As I just mentioned, it takes either time or money to build an audience through social media tools. It takes time or money to attract an audience.

Campaign 417

Campaign Social Media Marketing Loyalty 417

Dave Fleet

SEPTEMBER 9, 2010

Marketing is more than just advertising. Google has a bunch of great tools that marketers can use to track their efforts. And, while tracking is certainly not as easy in PR as in advertising and media, there are plenty of ways to measure impact. Google is always testing. Of course, without tracking, testing is useless.

Google 361

Google Marketing Apple Analytics 361