article thumbnail

A digital media framework for smart marketing communications

Sherrilynne Starkie

Increasingly, Canadians are enjoying the video-based platform TikTok. It includes partnerships, alliances, syndicates and more. Video content is encouraged because almost 80 per cent of all Internet activity is video consumption. The fourth most-popular social network for Canadians is Instagram.

Marketing 367
article thumbnail

How to Triple Your Audience and Lead Generation With Content Syndication

Writtent Blog

Every content marketer has a dream of penning a piece that will earn the same mass exposure as the uber-viral Gangam Style music video. A relatively little-known option for your marketing strategy is to syndicate content , which carries many of the benefits of guest posting without the attached labor. What is Syndication?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A digital media framework for smart marketing communications

Sherrilynne Starkie

Increasingly, Canadians are enjoying the video-based platform TikTok. It includes partnerships, alliances, syndicates and more. When people see the term Paid Media they often think ‘advertising means huge budgets’ This is not necessarily true. The fourth most-popular social network for Canadians is Instagram.

Marketing 195
article thumbnail

The Church And State Of Advertising

Twist Image

We were a two-person operation back then and my job was not only handling all of the editorial content, but the advertising as well. The world of editorial content in the media and the advertising that surrounded it was separated like the church and state. Having a role with that kind of duality was seen as a no-no.

article thumbnail

A digital media framework for smart marketing communications

Sherrilynne Starkie

It includes partnerships, alliances, syndicates and more. When people see the term Paid Media they often think ‘advertising means huge budgets’ This is not necessarily true thanks to pay per click models which put advertising within reach for most organizations. Owned Media is self-published content.

Marketing 199
article thumbnail

A Beginner’s Guide to Microsoft (Bing) Ads in 2023

Hootsuite

Savvy digital marketers can (and should) learn how to leverage the power of Microsoft Ads and understand exactly how to advertise on Bing. Bonus: Download a free guide to social advertising and learn the 5 steps to building effective campaigns. Why use Microsoft Advertising (formerly Bing Ads)? We’ll give you some answers below.

Microsoft 145
article thumbnail

8 Critical SEO and Digital Marketing Opportunities

Adam Sherk

For publishers schema.org article, video and organization markup are particularly important, and the new itemList markup for section pages has potential too. Syndication and Sponsored Content. Syndication is an important audience development and traffic driving tool for publishers.

SEO 100