article thumbnail

10 Things That Expose Good Sites to Google Panda

Adam Sherk

Many are moving to setups in which the full content is accessible on the main page and that is the only URL that can be indexed. Viewability – advertising viewability has become a top priority for publishers, which has the consequence of altering the content-to-ad ratio above the fold.

Sites 278
article thumbnail

#SocialPR Spotlight: Angie Jeffrey

Waxing UnLyrical

Angela Jeffrey, vice president of ABX Advertising Benchmark Index. ABX is a syndicated advertising effectiveness research firm that measures all ads for clients and their competitive sets across all media types (including social), and provides results in 24 hours. Introduce yourself – who are you and what do you do?

Hubspot 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

8 Critical SEO and Digital Marketing Opportunities

Adam Sherk

The open source nature of AMP is a plus but I’m not a fan of having to create separate URLs. Syndication and Sponsored Content. Syndication is an important audience development and traffic driving tool for publishers. It also comes with SEO risk factors, so it is critical to build safeguards into all syndication contracts.

SEO 100
article thumbnail

The Most Common Causes of Duplicate Content on News Media Sites

Adam Sherk

Even when the engines do a reasonable job of filtering out duplicates in their results, sites are essentially shooting themselves in the foot by splitting internal and inbound links to a particular piece of content across multiple URLs. Appending tracking codes to URLs (e.g. ?xid=rss Syndication. xid=rss or ?cid=top-stories)

Sites 105
article thumbnail

No patience for the ROI of Social Media discussion

Buzz Marketing for Technology

These would be only accessible via the various social media outposts they use to share their story like on RSS, syndicated Blogs, Facebook, and Twitter. Same goes for Video or Podcasts – have a strong call to action and send them to a unique URL.

ROI 109
article thumbnail

Social Media Weekly Roundup 1/18-1/22

Firebelly

Digitalia | Indianapolis Social Media Marketing « We Interrupt This Lifecast: Syndication Overload (Part 2) | Main | Youtube Tuesday: Lost Generation » January 22, 2010 Social Media Weekly Roundup 1/18-1/22 Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader.

article thumbnail

5 Tips for Optimizing your Facebook Marketing

Buzz Marketing for Technology

Do some Advertising You will find that advertising on Facebook is unlike any other advertising experience you have ever had. With the new Facebook Fan page design, you can send them directly to a tab of your Fan page since each tab has a unique URL. There are a variety of ways to syndicate content on your Fan page.

Facebook 150