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New Social Media Advertising Strategies for 2023

Webbiquity SMM

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Elon Musk acquired Twitter, prompting concern among some advertisers and a freak-out among some users even as daily user growth hit all-time highs. Guest post by Nina Petrov.

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Bid Strategies Best Practices for Meta Advertising

Jon Loomer

But in some cases, it may benefit you to adjust the bidding strategy to get better results. Of course, this is an advanced strategy. But, let’s dig into this to give you a better idea of how each bid strategy works and why you might use it. Only the most advanced and adventurous advertisers should bother with Bid Caps.

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6 Tools to Fine-Tune Your Social Media Advertising Strategy

Convince & Convert

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. But it can be quite costly, especially if your team fails to continuously invest time into fine-tuning your strategy. A well-set-up social listening strategy will answer all of these questions and more.

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How Meta Automation Rewrites the Rules for Advertisers

Jon Loomer

Has Meta advertising become so turnkey that they could easily complete it internally? Or have the roles and responsibilities of an ad agency evolved — and are both companies and advertisers slow to adjust? Some advertisers, consultants, and agencies are failing to evolve. Are ad agencies no longer needed? Anyone can do it!”

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Appreciate Nuance in Meta Advertising

Jon Loomer

Do you have an active organic social strategy? Does the recommended strategy work for you? There are few universal truths in advertising or in life. If you appreciate nuance in advertising, keep following my videos. The post Appreciate Nuance in Meta Advertising appeared first on Jon Loomer Digital.

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Key to Consistent Advertising Success

Jon Loomer

It goes beyond the best practices and standard strategies or knowing how your favorite guru sets up their campaigns. This is where so many newer advertisers struggle. But that’s not how true confidence in advertising — or anything — is found. And not just a little bit of knowledge. Know how everything works.

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Beginner’s Guide to Meta Advertising

Jon Loomer

Much of my content is catered to intermediate to advanced advertisers, but I’m often asked where those who are new to Meta ads should start. Consider this your beginner’s guide to Meta advertising. When Meta unveiled “Advantage” in 2022, most advertisers didn’t fully appreciate what we were in for.