Social Media Strategery

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PR Pros: Start Thinking Bigger Before It’s Too Late

Social Media Strategery

She gets everyone excited about the insights, the winning strategy and how it leads to the overall end result – the impact that it’s going to have on the business. Before launching into your PR ideas, strategies and tactics, ask to see the overall marketing plan. Have you ever watched a presentation from a brand planner?

Industry 117
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What Does Integrated Marketing Mean to the Future of the PR Professional?

Social Media Strategery

For years, marketing, advertising, and public relations folks fought over budgets, scopes of work, ownership, and talent. The traditional buckets of marketing, advertising, and public relations seem so quaint now. Weber Shandwick created MediaCo , a new unit focused on content marketing, native advertising, and digital media buying.

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The Future of Branding is About Making Friends, Not Ads

Social Media Strategery

Seemed especially fitting for me as I've railed against traditional advertising ("look at me!! It has really changed the way I think about business, branding, public relations, and advertising. Are we crafting community strategies with the brands' objectives truly in mind? come buy my stuff!!

Brands 133
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Pay to Play: Seven Ways Social Media is Getting More Expensive

Social Media Strategery

Most brands now know the real costs of social media marketing are not as great as the opportunity costs of bad social media strategy. According to a recent Advertising Age article , Facebook reports: “Content that is eligible to be shown in news feed is increasing at a faster rate than people’s ability to consume it.”

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More Than Words: How to Really Redefine the Term “Public Relations”

Social Media Strategery

I will take responsibility for my strategies and tactics. PR cannot exist in a vacuum – I realize that my PR efforts will be more effective if I collaborate and communicate regularly with marketing, advertising, strategy, operations and other groups throughout the organization.

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Public Relations Isn’t the Cherry on Top

Social Media Strategery

PR isn't: Some transactional activity that's thought about only after the advertising campaign is created. Yet, businesses continue to try to take the easy way out clumsily advertising, optimizing, and marketing to these people like they're switches that can be turned on and off if we hit the right levers.

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Using Social Media to Reach the Hard-Working Class

Social Media Strategery

And while they are price sensitive, they also have many smart strategies for making ends meet. Miscellaneous advertising brand branding c-k consumer segment coupons cramer-krasselt hard-working class marketing middle class segmentation' They use coupons…a lot. Do you know anyone who identifies more with the hard-working class?

Class 75