Sherrilynne Starkie

OCTOBER 15, 2018

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. A balanced communications strategy is going to maximize the return on investment. Digital Media Framework Example.

Marketing 199

Marketing Syndication Adwords Social Media 199

Sherrilynne Starkie

AUGUST 15, 2018

I first heard of Advertising Value Equivalency (AVE) very early in my agency career, way back in the 90s. The report explains: “Earned Media Value is the equivalent cost of advertising that would garner the same amount of exposure as postings mentioning a brand campaign, based on followers and a US$5 CPM (cost-per-mille).”.

Influencer 199

Influencer Campaign Report CPM 199

Sherrilynne Starkie

APRIL 26, 2021

TikTok also offers branded hashtag challenges as an advertising option. She has strong strategy skills in developing and managing social media campaigns. A hashtag challenge provides a bunch of opportunities for TikTok users to participate, come with their own creativity and create videos under specific hashtags. Author Bio.

Brands 195

Brands Hashtag UGC Aggregator 195

Sherrilynne Starkie

JANUARY 28, 2019

In such cases, the ‘Mea Culpa’ is the tried and true communications strategy of choice. “You have control over what information we use to show you ads, and you can block any advertiser from reaching you.” He says that Facebook gathers user data for operations and security, and users decide if it can be used for advertising.

Facebook 170

Facebook Wikipedia Reputation Price 170

Sherrilynne Starkie

JUNE 27, 2018

Google is introducing new brands for its advertising products: Google Ads , Google Marketing Platform and Google Ad Manager. These new brands make it easier for advertisers and publishers to choose the right products to connect with the billions of people via Search, on YouTube, on Google Maps and Google Play, and more. Embed List.

Google 170

Google Adwords Case Study Sports 170

Sherrilynne Starkie

DECEMBER 22, 2013

In it, we take a look back at the important new trends, metrics and benchmarks that will inform digital communications strategies into the New Year. Featured Headline Social Media 2013 trends Marketing and Advertising White paper year in review' Our whitepaper: Key trends of 2013 is our gift to you for the holidays. Related articles.

Trends 276

Trends Survey Study Metrics 276

Sherrilynne Starkie

JANUARY 30, 2016

People have a lot of trouble discerning between online native advertising and editorial content, according to a recent survey by Contently, the content marketing software company. On nearly every publication tested, respondents identified native advertising as an article. .

Survey 150

Survey Advertising Study Software 150

Sherrilynne Starkie

DECEMBER 7, 2013

Every blog and website I visited seemed to advertising The Bay via banner ads and Google ads. ‘Clever marketing’ I thought, recognizing a classic ‘retargeting’ strategy. It works by using a bit of javascript code on the advertiser’s website to set a cookie in the visitor’s browser.

Retail 296

Retail Adwords Statistics Privacy 296

Sherrilynne Starkie

JUNE 15, 2018

per cent this year, a faster increase than any other global market, according to biannual forecasts just released by Dentsu Aegis Network, an international digital advertising group. Digital, especially mobile advertising, is driving the growth as smartphones are becoming Canadians’ primary access point to services and content.

Paid Search 139

Paid Search Mobile ROI Advertising 139

Sherrilynne Starkie

AUGUST 18, 2014

The change underlines the social network’s strategy to monetize the service. Native advertising is here to stay. People who like to use Facebook to send messages from their phones are now required to download Facebook’s standalone messenger app. This applies to both Android and iOS. Related posts: Mobile adverts are the way forward.

Facebook 283

Facebook Wikipedia Mobile Applications 283

Sherrilynne Starkie

APRIL 3, 2015

Facebook Tips for the Social Media Marketing Strategy. Featured Headline advertising Facebook Marketing video' Facebook Mention: for celebrities only. PLEASE LIKE MY FACEBOOK PAGE. Related articles. Facebook Launches Training and Certification Hub for Brands.

Video 150

Video Content Facebook Study 150

Sherrilynne Starkie

JANUARY 25, 2014

Advertorials have been almost since the dawn of the news business; the concept of native advertising is nothing new. The hope is that readers will click through to the advertisers own web property. LinkedIn has invested a lot in its native strategy and Pinterest is now piloting an ad service. Photo credit: Wikipedia).

Advertising 289

Advertising Survey Journal Wikipedia 289

Sherrilynne Starkie

MAY 1, 2018

Participants learn everything from how to optimize profiles on various social channels and engage with audiences, to developing content strategy and effective use of advertising. This provides context and the opportunity to go deep into the details…something that online video courses just don’t provide.

HootSuite 59

HootSuite Marketing Case Study Training 59

Sherrilynne Starkie

APRIL 6, 2018

The number of small businesses advertisers on Pinterest has increased by around 50% year-over-year and it looks to continue to refine a kind of hybrid strategy that mixes platforms and interactions with real people to entice those businesses. Small and independent retailers take note.

Social Networking 80

Social Networking Wikipedia API Small Business 80

Sherrilynne Starkie

JULY 13, 2018

In addition, Facebook is launching a new Video Creation Kit, which will allow advertisers to incorporate existing images into templates for mobile video ads. Is Quora part of your PR strategy? The ads resemble normal in-feed ads and they include a “tap to try it on” option to open the AR features. Users can 'buy now'. Jul 13, 2018.

News 34

News YouTube Instagram Questions 34

Sherrilynne Starkie

MARCH 2, 2020

Not only does it provide visibility for your company, product or service, it powers most content marketing and social media strategies. Sometimes known as publicity, media coverage is not advertising. This includes content marketing, social media and digital advertising among other marketing tactics. Who is their audience?

News 404

News Report Software Badge 404

Sherrilynne Starkie

JANUARY 20, 2020

It’s when PR meets advertising meets direct response meets ecommerce meets sales. Paid Media : This is advertising, sponsorship and other ‘for money’ ways of extending reach and boosting engagement. Follow only those profiles that can inform or further your own strategies. Ok, so what is integrated digital marketing?

Marketing 284

Marketing Tourism Content management systems Meeting 284

Sherrilynne Starkie

JULY 3, 2018

I find it helpful when I’m writing a communications strategy to really think that through. This is how you actually demonstrate the business strategy’s implementation is through marketing and communications that basically shows it off and delivers it. Alison Gareau: It’s when you have your corporate strategy.

Policies 231

Policies Project Metrics Sentiment 231

Sherrilynne Starkie

JANUARY 8, 2018

Traditional Research Provides insight to inform strategy and creative. Online research Provides insight to inform strategy and creative and tactical adjustment on the fly. Strategy Development. Digital Advertising. HTML, CSS and JavaScript. Research Skills. Link building, thought leadership, alliance building.

Skills 334

Skills Social Media Sysomos Diagrams 334

Sherrilynne Starkie

JANUARY 30, 2016

If you are like a lmost half of PR professionals you do not use paid promotion or social media advertising as part of your communications strategies and plans. Additionally, it includes ‘native advertising’, or advertorial. It’s a strategy that Thornley Fallis uses to good effect in many campaigns.

Health Care 150

Health Care Social Networking Advertising Publishing 150

Sherrilynne Starkie

MARCH 28, 2015

Research, including a survey of members and consultation with IABC leaders from around the world, was conducted and formed the basis of the re-branding strategy. The IABC International Executive Board and a special branding task force worked with Canadian advertising agency, Arcas Advertising. The change makes sense.

Brands 150

Brands Conference Exercises Survey 150

Sherrilynne Starkie

FEBRUARY 11, 2012

Corporate blogging began circa 2004 and with the growing ubiquity of social networks many companies have been creating and sharing content as part of their marketing strategies. Content is set to be one of the biggest trends in B2B marketing for 2012, but the concept is not all that new.

Content 307

Content Marketing B2B Newsletter 307