Mindjumpers

JULY 22, 2011

Companies put a lot of stress on creating good advertisements, conducting great market research, sales strategy as well as a good online campaigns, but what can help all these things to work better, is if customers look at brand as credible and they have faith in it.

Privacy 243

Privacy Reputation Advertising Social Media 243

Mindjumpers

DECEMBER 8, 2017

The new generation of consumers aren’t necessarily moved by traditional advertising. This is why an always-on strategy is crucial. With a strategy rooted in clear KPIs, we create engaging content linking your products to your brand purpose. Let’s look at some beauty consumer stats*, shall we?

Buy 100

Buy Instagram Study Trends 100

Mindjumpers

NOVEMBER 26, 2012

But content without context is just messages without any bond to your long-term brand strategy. To have an Always On-strategy is to think long-term – on a short-term basis. The challenge for global brands to keep an Always On-strategy is to get the context in place across local markets. without loosing a global strategy.

Marketing 256

Marketing How To Communities Guidelines 256

Mindjumpers

OCTOBER 15, 2010

Twitter’s new CEO Dick Costolo is working on a self-service ad tool, which will allow smaller businesses to advertise on the site on a smaller scale, letting them take advantage of targeting different possibilities such as location and through location based services. The Upcoming Trends.

Twitter 184

Twitter Trends Case Study Open Source 184

Mindjumpers

JANUARY 9, 2015

It also secures that your online communication strategy is in alignment with the way your brand/product is actually perceived in the local market. Vlogging – this is becoming an increasingly common advertising channel, but we have only seen the beginning of it.

Trends 100

Trends Case Study Communities Class 100

Mindjumpers

JUNE 12, 2013

The report presents insights on the following topics: Strategy : Consumer audiences are increasingly difficult to reach, and increasing demand for content across channels poses a systemic challenge for agencies seeking to create and distribute branded content. . > > Download the full report here.

Report 244

Report Nielsen Overview Compete 244

Mindjumpers

NOVEMBER 23, 2012

So, as we head into 2013, content marketing is without a doubt what brands will increasingly put at the heart of their strategy to seamlessly connect directly with consumers, as I blogged last week. Put Content Marketing at the Heart of Your Brand Strategy. Also, smartphone video viewing in particular will see a rise next year.

Social Media 269

Social Media Nielsen Aggregator Mobile 269

Mindjumpers

JULY 18, 2012

Integrating it into your company’s current employer branding and recruitment strategy thus provide the company with an opportunity to present itself in a more transparent and credible way by connecting and engaging with employees and candidates. Social media is ultimately about establishing relationships.

Social Media 249

Social Media Brands Policies How To 249

Mindjumpers

FEBRUARY 10, 2015

We know that you will only meet and exceed your content strategy objectives by having a well-defined strategy, and not least a well-designed editorial structure. Similar Posts: How to advertise and optimise posts on Facebook. How to structure glocal communication on Social Media.

Publishing 100

Publishing Content Brands Guidelines 100

Mindjumpers

AUGUST 2, 2010

This blog post does not address the conversation or strategy for approach, but suggests a head’s up towards allowing your business to build a more integrated presence for customers. This will also allow your business to be seen as having their online advertising aligned with the latest news. Online advertising Use YouTube.

Activities 206

Activities Social Media How To Marketing 206

Mindjumpers

OCTOBER 19, 2010

It also points out some ways to start your 2010 engagement marketing strategy. It’s an old public relations term where you get free advertising. This is where you directly pay for media advertisements to create sales and brand awareness. Similar Posts: Defining a Strategy To Use Content In B2B Marketing.

Engagement 177

Engagement Marketing Paid Search Forums 177

Mindjumpers

JANUARY 17, 2013

The reason might be Facebook statement that Facebook’s search effort currently is focused on users, according to Wired , thus not giving any information about a monetisation strategy for Graph Search. And of course an advertiser would want to target that intent. That’s what search ads are for.”

Social Graph 205

Social Graph Facebook Foursquare MySpace 205

Mindjumpers

AUGUST 19, 2010

Are there alignments and are we supporting the overall corporate strategy with our initiative? Without alignment with the corporate strategy, there is no chance that you will be truthful towards your target group or stand a chance in supporting the company with the initiative. All other initiatives need a distribution strategy.

Questions 254

Questions Company Nielsen Disqus 254

Mindjumpers

AUGUST 19, 2010

Are there alignments and are we supporting the overall corporate strategy with our initiative? Without alignment with the corporate strategy, there is no chance that you will be truthful towards your target group or stand a chance in supporting the company with the initiative. All other initiatives need a distribution strategy.

Questions 252

Questions Company Nielsen Disqus 252

Mindjumpers

JANUARY 26, 2011

In many companies, it will move from a ‘one-off initiative’ to be an important, integrated tool in marketing and communications strategies. HBR’s Conclusion: “Social media is rapidly becoming a new force in organizations around the world, allowing them to reach out to and understand consumers as never before.

Social Media 277

Social Media Survey Metrics Analytics 277

Mindjumpers

AUGUST 3, 2012

Tweet Guest post written by Ashley Furness, who has spent the last six years reporting and writing business news and strategy features. Before joining Software Advice in 2012, she worked in sales management and advertising. Her work has appeared in myriad publications including Inc.,

Social Enterprise 209

Social Enterprise Yammer Jive Crowdsourcing 209

Mindjumpers

NOVEMBER 26, 2010

Tweet Christmas time is getting closer and the Swedish television is as usual colored by Christmas related advertising. Marabou’s concept for this year’s advertising is based on the established fact that you should be kind and generous in time of Christmas. People’s choice . Social media enable sustainable relationships.

Engagement 226

Engagement Social Media Technorati Campaign 226

Mindjumpers

NOVEMBER 5, 2012

It can never be repeated too many times: Make sure your social media activities are part of an overall integrated marketing strategy. Partnerships between brands and digital, social and advertising agencies can make content even greater and ensure great creative resources. For the consumer, it’s about being a part of an experience.

Facebook 275

Facebook How To Loyalty Social Media Management 275

Mindjumpers

AUGUST 25, 2010

So you are getting excited about your social media strategy, you have your creative execution standing by and are ready to start counting fans and followers. Follow George on Twitter @GeorgieC and catch her own social media thoughts at: What’s a Girl to Do? Learning is Change. says: September 2, 2010 at 2:03 pm [.]

Policies 218

Policies Social Media Guidelines Foursquare 218

Mindjumpers

SEPTEMBER 28, 2010

Making people participate With the understanding in mind that sometimes certain ideas that already exist need a twist and a marketing strategy to really hit the roof, I think Jumo has great potential to do exactly that. The real issue I noticed here is how brilliant the marketing strategy is.

Social Networking 227

Social Networking Sites NGO CSR 227

Mindjumpers

AUGUST 17, 2010

I found this presentation called ’Location-based social media for brands’ on Slideshare , which is compiled by Douglas Lin – a guy working with digital strategies in Singapore. The presentation gives some background information as well as some cases. Leave a Reply Click here to cancel reply.

Social Media 207

Social Media Brands Foursquare Disqus 207

Mindjumpers

JULY 7, 2010

Normally we would start with a client and a strategy, but in this case I’d like to know if you know any marketing people who can see the potential in working with these guys. I can’t stop thinking about creative ideas for videos with great viral potential. And this is actually the reason for this impulsive blog post. Give us a shout!

Disqus 208

Disqus Fashion YouTube Policies 208

Mindjumpers

SEPTEMBER 9, 2010

Even if your social marketing strategy is perfect, your employees are trained perfectly, everybody in the company is using social media as you hope and your social media policy is water-proof, you still will have to evolve, as will your employees. That’s OK, learn, adapt, improve and evolve. So why not?

Policies 186

Policies Education Social Media Marketing 186

Mindjumpers

SEPTEMBER 15, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « The (R)evolution of Social Media Bloggers Strategy Before Policy » The New Twitter Posted by Sara Hansson Sep 16th, 2010 Tweet The Twitter web team has done some improvements to our good old Twitter (maybe not that old…) As Twitter themselves says, the network (..)

Twitter 174

Twitter Ustream Embedding Policies 174

Mindjumpers

AUGUST 27, 2010

Link building strategies “Social media monitoring tools can assist you in meeting two objectives of link building.&# This link building strategy is much more effective than going about the paid linking strategy. This can greatly improve your marketing strategies as you can cater to opportunities in new markets.

Engineering 171

Engineering Social Media Alterian Tag Cloud 171

Mindjumpers

SEPTEMBER 14, 2012

Cultural trends and norms are therefore something marketers and advertisers closely have to track and take into consideration when working with community management for brands who want to create business value through social media. Culture is one of the largest components of how people communicate.

Communities 234

Communities Brands Authentication Cost 234

Mindjumpers

JULY 5, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Defining a Strategy To Use Content In B2B Marketing Meet The Founder of The Bees Awards » Roskilde Festival is on Foursquare Posted by Anne Herngaard Jul 5th, 2010 Tweet I’ve been attending Roskilde Festival.

Foursquare 182

Foursquare Badge Disqus Fashion 182

Mindjumpers

OCTOBER 1, 2010

I think H&M’s social media strategy involves three essential items – listen, care and involve. When you get people’s attention – make it easy to transform it into action! With a link to your website, you get your customers to visit the site which they maybe otherwise would miss. Leave a Reply Click here to cancel reply.

Social Media 279

Social Media Fashion Disqus Communities 279

Mindjumpers

JULY 16, 2010

What’s their business strategy? The book will give you an understanding of the personal thinking behind Facebook, some insights in how the all dominating CEO, Mark Zuckerberg is thinking. At client meetings I often gets asked questions like – what’s the future for Facebook? Why do they change this and that? Is it reliable?

Social Networking 176

Social Networking Nielsen Film Facebook 176

Mindjumpers

JUNE 30, 2016

It’s time for brands to take a good look at their strategy and embrace the live streaming age that’s only going to grow from here. All things considered, live streaming will soon be a standard form of expression via social, much like it’s become a standard form of communication over the years with Skype and FaceTime.

Compete 154

Compete Tumblr YouTube Video 154

Mindjumpers

AUGUST 27, 2010

Link building strategies “Social media monitoring tools can assist you in meeting two objectives of link building.&# This link building strategy is much more effective than going about the paid linking strategy. This can greatly improve your marketing strategies as you can cater to opportunities in new markets.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Mindjumpers

AUGUST 27, 2010

Link building strategies “Social media monitoring tools can assist you in meeting two objectives of link building.&# This link building strategy is much more effective than going about the paid linking strategy. This can greatly improve your marketing strategies as you can cater to opportunities in new markets.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Mindjumpers

SEPTEMBER 24, 2010

In little over ten years, the corporate site has become a crucial component of the marketing and communication strategy. Now, for most businesses, their website is a critical part of their daily basis and a hub where various online and offline activities start and come together. Today, companies face a new challenge: social media.

Social Media 220

Social Media Forums Disqus Social Networking 220

Mindjumpers

JULY 23, 2010

As a final piece of advice, I recommend that you make sure to plan your social media strategy in same manner as you plan all other business activities. And we will of course urge you to read the full blogpost on WorldClass Hotel Marketing News. And we will of course urge you to read the full blogpost on WorldClass Hotel Marketing News.

Hotels 196

Hotels Engagement Social Media Web 2.0 196

Mindjumpers

DECEMBER 4, 2015

For example the recent release of the film Prem Ratan Dhan Payo has been shared across many platforms thanks to the success of its social media strategy, where the lead actress of the movie, Sonam Kapoor, asked everyone to share a dance (Dubsmash) to the title song from the film and shared the best entries on her Twitter and Instagram accounts.

Activities 100

Activities Social Media Film Mobile 100

Mindjumpers

MARCH 23, 2016

With this algorithm and a clear business objective from Facebook to increase ad turnover on Instagram, the company knows that advertisers expect something in return. Additionally, until now, brands have been supplied with little to no data on their Instagram channels.

Feed 100

Feed Feedly Instagram News 100

Mindjumpers

DECEMBER 9, 2015

Indian advertisers are spending far more on social media ads compared to their global counterparts. Indians today are looking for a more personalized social networking platform where they can communicate with different groups of people. As eyeballs have shifted into the digital world, media spend has been following suit.

Social Media 100

Social Media Trends Mobile Social Networking 100