Jeff Esposito

APRIL 24, 2012

Public relations professionals are constantly tasked with building up buzz for products, brands or particular advertising campaigns. So when I see a company leveraging PR as part of a longer-termed strategy, I get excited. Much of this hype building is focused on being short-lived and based on specific dates.

Sports 36

Sports Eventful Campaign Advertising 36

Jeff Esposito

MARCH 29, 2013

Rejecting Walmart Strategy, Trader Joe’s Pays Employees A Living Wage And Wins – an interesting look at Trader Joe’s, which makes me happy for shopping there every now and then. Unpublished Page Post Ads: 10 Reasons Why Advertisers Are Flocking – I really dig the concept of Dark Posts from Facebook.

Advertising 26

Advertising Strategy Facebook 26

Jeff Esposito

NOVEMBER 23, 2010

This move was a power play for the largest social network and a potential boon for advertisers looking to tap into the 100 million users of the Facebook mobile application. To me, a company gets a major fail sticker when they can’t come through with their offer advertised on a network or if everyone in the store is clueless.

Applications 30

Applications Education Discount Mobile 30

Jeff Esposito

FEBRUARY 22, 2011

In this case, the combination led to what someone who does marketing for BP probably thought was a genuine, smart advertising campaign. Forget the commercials and spend the advertising budget organizing community events in the Gulf. Provide the citizens an opportunity to network, tell their stories and help each other.

Crowdsourcing 31

Crowdsourcing Wikipedia Small Business Education 31

Jeff Esposito

JUNE 20, 2011

Social media touches many areas of the company and requires different strategies for each area. At the end of the day internal pissing contests between public relations, advertising, IT, marketing, etc. One thing that we hadn’t touched on is who should have final decision rights and lead the overall vision. need to stop.

Social Media 41

Social Media Crowdsourcing Team Project 41

Jeff Esposito

AUGUST 23, 2013

According to Sales Force Marketing , social publishing is the most effective online platform for advertising. Although a Twitter post has a limit of 140-character, advertisers can add a link to a website, flash images and generate short video previews. It’s free to create an account and to target the audience.

Hotels 39

Hotels Sports Trends Statistics 39

Jeff Esposito

JULY 28, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Pricing gaffe leads to PR, SM fail for TGW Written on July 28, 2010 by Espo in PR On Monday morning a co-worker passed me the link to the image above advertising a great deal on golf clubs on Amazon. Now if that ain't bait and switch, I don't know what would be.

Price 51

Price Issues Comments Company 51