Direct Marketing Observations

JANUARY 5, 2012

Back in October, Coca-Cola’s Jonathan Mildenhall, The VP of Global Advertising Strategy and Creative Excellence, was speaking at the Guardian Changing Advertising Summit when he stated: “All advertisers need a lot more content so that they can keep the engagement with consumers fresh and relevant, because of the 24/7 connectivity.

Advertising 138

Advertising Strategy Content Questions 138

Direct Marketing Observations

NOVEMBER 20, 2013

Case in point, this morning I came across an interview with Erich Joachimsthaler, a former Harvard professor, author of over 40 articles & two books on brand strategy and the CEO of Vivaldi Partners Group. The problem with this effort is that it does not lead toward purchase and loyalty.

Loyalty 226

Loyalty B2B Metrics Curation 226

Direct Marketing Observations

AUGUST 24, 2011

There was also a time where I used to do nothing but manage PPC campaigns until it just became part of each clients overall web marketing strategy. Marcom people need to know social, marketing, writing, PR, email marketing, advertising and design. We all did something before social media. I’ve evolved and so have you.

Social Media 199

Social Media Skills SEO Aggregator 199

Direct Marketing Observations

JANUARY 19, 2010

The industry is growing by the day: Agencies (traditional, interactive, digital, public relations, etc), Consultants (individual or small teams), web-development (SEO, measurement, advertising, now with social elements), Software Vendors, Service Vendors and you could continue to sector this list ad nauseum.

RFP 159

RFP RFI Social Media Proposal 159

Direct Marketing Observations

OCTOBER 13, 2011

Traffic equates to advertising which equates to dollars. Specifically Google, but Bing and Yahoo and all the other 2nd tier engines figure in as well. Organic search in a nutshell. Most producers of content are in the business of driving traffic.

Content 220

Content Smart Phone SEO Yahoo 220

Direct Marketing Observations

FEBRUARY 9, 2010

Online advertising was banners and e-mails. Since commoditized content is counter-intuitive to your brand strategies, aggregating stuff (content) just so you have more stuff does not fit with most corporate objectives. In January, 2000, few people had heard of Google. Big media brands dominated the Web.

Industry 143

Industry Aggregator Crowdsourcing Wikipedia 143