Adam Sherk

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Hey, I Got the Lead Sentence in a Spammy Scraper Article

Adam Sherk

I guess you have to admire the automated attempt to transition from enterprise social media strategies to buying NFL replica jerseys: And at least the advertisement was well targeted to me since I’m interested in press release optimization and I’m a fan of PRWeb.

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Social Sharing: The New Coffee Table Magazine Spread

Adam Sherk

Some have criticized Newsweek’s strategy, and many prominent authors are famously suspicious of e-books, preferring to see their work preserved in print because it seems more tangible and sustainable. Newsweek, a prominent U.S. Editor Tina Brown described the move as an embrace of the future of publishing.

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8 Social Media Questions Publishers Should Be Asking Themselves

Adam Sherk

However many still face issues with strategy, execution and incorporating social into a cohesive program. This might relate to the packaging or even selection of content and it can tie into advertising sales and conversion rate optimization too. and Sasha Koren from The New York Times. What is the right mix of diversification?

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Why the News Business Isn't Profitable

Adam Sherk

But it’s those commercial queries that are so desirable to advertisers. Accordingly, AOL has (once again) become an important venue for advertisers while also reaping the benefits of strong search rankings — after all, people are searching for all that commercial content. When people search, they’re in between places on the web.

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10 Quotes on the Apple iPad and the Business of News

Adam Sherk

The question, then, is whether newspaper publishers will do any better at monetizing mobile advertising than they have online. On the iPhone, you can sell news apps through the App Store; you can upsell specific pieces of content to people within your apps; and you can sell advertising within those applications.

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Social Media Visitors More Loyal But Still a Very Small Percentage.

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Social Media Visitors More Loyal But Still a Very Small Percentage of Site Traffic by Adam Sherk on October 23, 2009 Yesterday posts from eMarketer and Marketing Pilgrim called my attention to some interesting social media statistics put out by advertising network Chitika.

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Google javascript Changes Put Publishers in Violation of Sponsored.

Adam Sherk

Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. What Google doesn’t want is for those links to have SEO value, which is why their guidelines dictate that paid links are coded in a way that they will not pass PageRank.