Adam Cohen
DECEMBER 12, 2013
Even the big consulting firms are finding their way into the digital strategy arena. These are exciting times for anyone in the advertising, marketing and communications space. In some ways it doesn’t matter if the agency was born from PR, marketing, digital, or advertising. image credit: PedjaP via flickr.
Adam Cohen
JUNE 8, 2010
I had an interesting discussion recently about Social media strategies. When discussing inputs to a social media strategy, an admitted “social media skeptic&# replied that she thought there shouldn’t be a need for them; rather that social media strategies were really just customer relationship strategies.
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Adam Cohen
AUGUST 24, 2010
Traditional advertising and marketing provides a cushion, putting out messaging to the large customer population to influence their purchase behavior. A strategy was developed and plans were made, but the company wasn’t aligned as an organization on when and how to jump in. 7 Inputs to a Social Media Strategy (22).
Adam Cohen
JULY 12, 2010
Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. Understanding the Current and Future Market Conditions Market research is a core part of any business strategy – in this case meaning researching markets. kevinertell Great post, Adam.
Adam Cohen
DECEMBER 12, 2013
Even the big consulting firms are finding their way into the digital strategy arena. These are exciting times for anyone in the advertising, marketing and communications space. In some ways it doesn’t matter if the agency was born from PR, marketing, digital, or advertising.
Adam Cohen
APRIL 12, 2012
Multinational companies can develop content strategies for engaging followers that are targeted and more relevant. This combination of shared with overlaying paid advertising can help brands create a powerful one-two punch on awareness and engagement on a social network that can have a high quality of followers. Imitation is Flattery.
Adam Cohen
SEPTEMBER 2, 2010
Tags: Consulting Interactive Marketing Marketing Strategy Search Marketing Social Media Business Dan Zarrella Digital marketing Digital strategy Internet marketing Lee Odden Marketing Marketing and Advertising.
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