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22 influencer marketing statistics to guide your brand’s strategy in 2023

Sprout Social

To help you get an idea of what to expect from the industry, we’ve put together 22 influencer marketing statistics across six different categories. Interestingly enough, TikTok was excluded from this survey, though we do know that TikTok influencer marketing is also a big deal. It hit $15.2 billion by 2025. billion by 2027.

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7 statistics that prove the importance of social media marketing in business

Sprout Social

The Harris Poll, on behalf of Sprout Social, surveyed more than 1,000 US consumers and 250 business executives to better understand how they use social media, the importance of social media marketing, social’s impact on organizations and how its influence will change in the coming years.

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The social media customer service statistics brands need to know in 2022

Sprout Social

In this piece, we’ll discuss leading s ocial media customer service statistics and how to use them to build stronger relationships in 2023. 51% of surveyed Twitter users report their experiences communicating with brands on Twitter makes them feel more favorable toward the brand. Not sure where to start?

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Retargeting: 5 New Statistics That May Surprise You

Convince & Convert

Serving ads to consumers based on their previous Internet actions has proven to be a uniquely powerful form of online advertising. In a similar survey conducted only two years ago, almost half of respondents said they were funding their retargeting campaigns with a new budget. Retargeting is hot right now. Canada and the U.K.

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Brands Spent a Whopping $673B on Social Media Ads in Five Years

The Realtime Report

Brands Spent a Whopping $673B on Social Media Ads in Five Years By Jastra Kranjec With 75% of Gen Zers and almost half of Millennials making purchasing decisions influenced by social media ads, it`s no wonder brands and companies continue pouring money into this type of advertising.

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47 Social Media Statistics Every Marketer Should Know

Later

Social media statistics can be a useful tool for informing your strategy and planning your future content. We’ve rounded up some of the most interesting social media statistics we could find, all of which will help you understand your platform, your audience, and craft content that’ll stand out: Social Media Statistics: Instagram.

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Study Shows Marketers Plan to Spend More on Social Media Programs

Harp Interactive

Highlights and Statistics of Social Media Usage by Brands. The following information is taken from a survey of 137 brand marketers and ad agency professionals that point to a significant investment in social media marketing programs in the next 12 months. In-game advertising (i.e. 137 responded to the survey. Methodology.

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