Sherrilynne Starkie

OCTOBER 21, 2013

Ever consider a career in advertising? Recently the search company announced a change to its terms of service that will see the name and photographs of some users in advertising. This is nothing new to Facebook users, whose ‘likes’ have been featured in the social networks sponsored stories for quite some time now.

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Google Privacy Advertising Social Networking 265

Sherrilynne Starkie

DECEMBER 20, 2020

The fourth most-popular social network for Canadians is Instagram. Forty per cent of Canadians are on Pinterest, an image-based social network. When people see the term Paid Media they often think ‘advertising means huge budgets’ This is not necessarily true. Almost a third of those use it daily.

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Marketing Syndication Adwords News 195

Sherrilynne Starkie

JANUARY 30, 2016

Twitter is taking promoted tweets to 500 million users, many of whom aren’t even logged into the social network, as part of a pilot program announced by Deepak Rao on the Twitter blog. This huge expansion in advertising reach is part of the company’s drive to create more value for brands and, ultimately, to bring in more revenues.

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Twitter Social Networking Advertising Features 150

Sherrilynne Starkie

FEBRUARY 18, 2020

Three out of four people now check the news at least weekly and almost half will share news media content via their own social networks. It’s not advertising. Just two years ago the news media industry looked bleak with almost half, 44 per cent, of people checking the news less than once a week. Today’s picture is much rosier.

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Fashion News Report Review 409

Sherrilynne Starkie

OCTOBER 25, 2012

It’s proof that smart social media marketing can deliver a significant, lasting and measurable increase in customer engagement and transactions. Related posts: Facebook advertising facts. Social media in call centres. ROI in social media. Wikipedia rules the waves. Click here to start to receive my newsletter.

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Study Social Media Wikipedia ROI 377

Sherrilynne Starkie

JANUARY 30, 2016

People have a lot of trouble discerning between online native advertising and editorial content, according to a recent survey by Contently, the content marketing software company. On nearly every publication tested, respondents identified native advertising as an article. .

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Survey Advertising Study Software 150

Sherrilynne Starkie

FEBRUARY 23, 2013

Technorati is not the voice of blogging authority that it once was, but each year the advertising network publishes a report that is required reading for internet marketers. Blogs offer direct opportunities for brands including banner, text and native advertisements, sponsored content and product reviews.

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Blogger Brands Technorati comScore 389

Sherrilynne Starkie

OCTOBER 28, 2012

With over half of the Internet’s population on social networks, organizations are scrambling for new ways to build bigger follower bases, generate more hits on videos, garner more positive reviews than their competitors and solicit ‘likes’ on their Facebook pages,” said Jenny Sussin, senior research analyst at Gartner.

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Review Social Media Wikipedia MySpace 368

Sherrilynne Starkie

JUNE 7, 2012

I gave a brief overview on how recruiters use social media to source applicants and advertise vacancies. Then I provided some advice on how to stand out online.

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Social Media Health Care Case Study Overview 323

Sherrilynne Starkie

OCTOBER 15, 2018

Almost 38 per cent of Canadians is on Pinterest, an image-based social network. When people see the term Paid Media they often think ‘advertising means huge budgets’ This is not necessarily true thanks to pay per click models which put advertising within reach for most organizations.

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Marketing Syndication Adwords Social Media 199

Sherrilynne Starkie

APRIL 9, 2012

Once a claim has been filed, users use social media tools like Facebook, LinkedIn, Twitter and Google +1 to share the claim with their social network. The power of social media circulates the claim in the web and motivates the debtor(s) to pay. Only a fool would stiff a lawyer. Related articles.

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Social Media Small Business LinkedIn Cost 297

Sherrilynne Starkie

MARCH 14, 2015

Social network Twitter has introduced a new feature: Private Conversations and it just might be a game changer. Will Twitter be serving advertisements within these private conversations? Recognize these models? unfinishedbusiness. How will taking formerly open conversations behind closed doors change the Twitter experience?

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Conversation Twitter Instant Messaging Compete 150

Sherrilynne Starkie

JUNE 29, 2013

However, the social network has been working on Reader for more than year, according a report in the Wall Street Journal and is said to resemble Flipboard. Facebook advertising facts. Earlier this month, rumours about Facebook’s possible Google Reader replacement erupted when mentions of RSS feeds appeared in Facebook’s code.

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Features Google Reader Facebook Flipboard 271

Sherrilynne Starkie

MAY 11, 2013

In addition, approximately half of boomers and a quarter of over 65s use social networking sites, mostly Facebook but some use Twitter too. Integrating digital, social and traditional media is the key to reaching zoomers. But, communicating with zoomers can be complex.

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Travel Mobile Newsletter Project 295

Sherrilynne Starkie

JANUARY 25, 2014

Advertorials have been almost since the dawn of the news business; the concept of native advertising is nothing new. The hope is that readers will click through to the advertisers own web property. Many high profile news sites and social networks have been offering native ads to brands for quite some time. Stay away!

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Advertising Survey Journal Wikipedia 289

Sherrilynne Starkie

AUGUST 28, 2012

Facebook is one of the largest media companies on the planet and has developed three sales channels to serve advertisers: Direct sales – Here they take a key account management approach to working with large global brands. Inside sales – This team serves clients who spend in the $100k to $1m range on Facebook advertising.

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Advertising Facebook Newsletter Buy 312

Sherrilynne Starkie

JUNE 21, 2018

They are available now to managed partners, but will be rolling out to all advertisers over the next few weeks. The business social network, LinkedIn is introducing a new way for users to show their appreciation to someone. It's native video ads that autoplay in-feed and are designed for optimized viewing within the the website.

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Features Social Media Reddit Module 38

Sherrilynne Starkie

JANUARY 20, 2020

It’s when PR meets advertising meets direct response meets ecommerce meets sales. Shared Media : This is social media. Others share your content with their own friends and followers via in social networks and other digital channels. This includes social media ads, search ads, native ads, advertorials and more.

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Marketing Tourism Content management systems Meeting 284

Sherrilynne Starkie

JANUARY 30, 2016

If you are like a lmost half of PR professionals you do not use paid promotion or social media advertising as part of your communications strategies and plans. That means Facebook, Twitter and other social networks have made gaining organic visibility almost impossible.

Health Care 150

Health Care Social Networking Advertising Publishing 150

Sherrilynne Starkie

JANUARY 8, 2018

Video Production Social networks are increasingly optimised for video content. Digital Advertising. Design Images are key in creating engaging content. Infographics are liked 3x more than any other content formats. Graphics, photos, infographics, icons, photo quotes, diagrams. SEMRush, Moz.com, SearchMetrics, AWR Cloud.

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Skills Social Media Sysomos Diagrams 334

Sherrilynne Starkie

DECEMBER 11, 2017

The business social network will also recommend LinkedIn Learning courses when relevant too. It provides fantastic insight to guide content and advertising campaigns. Did you know that LinkedIn has its own ‘pixel’? Dec 10, 2017.

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LinkedIn Findability Notification Hubspot 62

Sherrilynne Starkie

FEBRUARY 11, 2012

Corporate blogging began circa 2004 and with the growing ubiquity of social networks many companies have been creating and sharing content as part of their marketing strategies. Content is set to be one of the biggest trends in B2B marketing for 2012, but the concept is not all that new.

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Content Marketing B2B Newsletter 307

Sherrilynne Starkie

APRIL 17, 2018

This week's top five must-know social media news features Google's Funding Choices. Users and advertisers are mostly unfazed by Facebook scandal. To make it easier for users to communicate on LinkedIn, the professionals' social network has teamed up with Tenor to integrate GIFs. Follow List. Embed List. Apr 17, 2018. “We

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