Jeff Esposito

MARCH 3, 2014

Social media is a lot like search marketing and is something that should be looked at with lens similar to both paid and organic social media. The paid side is the one that focuses on advertising ventures across the social platforms. Every social network is not right for every business and/or their customers.

Social Media 44

Social Media Marketing Overview ROI 44

Jeff Esposito

MARCH 3, 2014

Social media is a lot like search marketing and is something that should be looked at with lens similar to both paid and organic social media. The paid side is the one that focuses on advertising ventures across the social platforms. Every social network is not right for every business and/or their customers.

Social Media 20

Social Media Marketing Overview ROI 20

Jeff Esposito

NOVEMBER 23, 2010

This move was a power play for the largest social network and a potential boon for advertisers looking to tap into the 100 million users of the Facebook mobile application. To me, a company gets a major fail sticker when they can’t come through with their offer advertised on a network or if everyone in the store is clueless.

Applications 30

Applications Education Discount Mobile 30

Jeff Esposito

FEBRUARY 22, 2011

In this case, the combination led to what someone who does marketing for BP probably thought was a genuine, smart advertising campaign. Forget the commercials and spend the advertising budget organizing community events in the Gulf. Provide the citizens an opportunity to network, tell their stories and help each other.

Crowdsourcing 31

Crowdsourcing Wikipedia Small Business Education 31

Jeff Esposito

JANUARY 8, 2014

Facebook is the world’s largest social network. Sure stats say that there are other platforms to play on that will hit vertical X, Y or Z, but can you hit as diverse and audience with an organic and advertising mechanism with the same user pool that Facebook has right now?

Meme 54

Meme Real Estate MySpace Organization 54

Jeff Esposito

AUGUST 23, 2013

How social media contributed to the tournament’s online buzz. For those who want to market their sports or gaming events, social networking sites are the best online platforms to consider. According to Sales Force Marketing , social publishing is the most effective online platform for advertising.

Hotels 39

Hotels Sports Trends Statistics 39

Jeff Esposito

AUGUST 6, 2012

It shows that social media allows these institutions to more effectively target candidates while reducing marketing spend by up to 33 percent on certain mediums. Below are some additional statistics that I found interesting: Social media has reduced traditional marketing costs: 33% reduction on print advertising.

Cost 51

Cost Study Social Media Press Release 51