Janet Fouts

DECEMBER 30, 2014

Are you prepared to use social media as a communication tool, not just another advertising medium? Personalized communication through email and social media is a great way to fine tune the messaging. Knowing what motivates each persona to buy allows you to custom target your message to people who want to receive it.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Janet Fouts

OCTOBER 2, 2012

Founder Dalton Caldwell created this new network–known to fans as ADN– a mere 12 weeks ago as an ad-free, real-time social network. There are no advertisers, instead users pay a nominal fee to get access. Wait, here’s a video, I’ll let him tell the story. Should I be using App.net?

Twitter 131

Twitter Vimeo Notification Applications 131

Janet Fouts

DECEMBER 23, 2013

I don’t care what social network you’re on actually, or who you are, if you wouldn’t say it to a crowd in Times Square with your Mom in the audience, just don’t say it, unless you want a call from Mom. Historically there have been plenty of other social media faux pas that have also gotten major coverage.

Embedding 144

Embedding Social Media Privacy Twitter 144

Janet Fouts

NOVEMBER 7, 2017

It’s not news that people search social media for reviews on purchases, hotels, restaurants and such, or that they ask their friends for recommendations. According to the Nielsen Trust in Advertising report , 83% of consumers world-wide trust recommendations from friends and family. 66% said they trust consumer opinions posted online.

UGC 87

UGC Report Social Media Nielsen 87