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Facebook Offers Changes & Charges: 3 Must-Reads

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In order to take advantage of the new tool, businesses will have to make a minimum advertising purchase and target their offer, rather than blasting it to any Facebook user who will pay attention. The social network said Thursday that it would begin charging marketers for posting consumer offers, which are coupon-like ads.

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Facebook Promoted Posts: 5 Must-Reads

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By David Cohen Facebook pages with more than 400 likes now have another advertising option in the form of the promote button the social network announced in test form in late April, as its rollout was confirmed on the Facebook Marketing page Wednesday. I don’t want to advertise to my fans. I want to interact with them.

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Facebook’s New Gifts Service: 5 Must-Reads

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By Jon Swartz Facebook is hoping social-gift giving will be a revenue gift that keeps on giving. The social-networking giant unwrapped Facebook Gifts, a new service that will eventually let its more than 950 million members exchange gifts from their profiles. Learn all about it in today’s 5 must-reads.

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Monday’s 5 Facebook Must-Reads

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And on Wall Street, investors are putting pressure on Mark Zuckerberg’s social network to master the mobile world so it can speed up growth and lift its sagging stock. Facebook’s Faster New iPhone App: It’s For Advertisers Too. Speed matters just as much to advertisers.

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Social Media & Diversity: 5 Must-Reads

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By Jay Baer If social media is going to be a public “face” of organizations, and drive kinship with the populace, we have to do more than rely on a bunch of 30 year-old White people to do so. Social Media – It’s Not Just for White Folks.

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Social TV: 5 Must-Reads

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Many social networks are making a foray into social TV. Social TV Ads (Sort of) Come to Facebook. By Vindu Goel Facebook, which was slower to recognize the potential of social TV, offers nothing similar amid its plethora of ad formats and targeting capabilities. Why Gamification Is The Future Of Social TV.

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Facebook Graph Search: 5 Must-Reads

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Facebook Graph Search: 10 Things You Need To Know About The Social Network’s Big Announcement. Facebook’s newest feature could mean great news for advertisers–if users are willing to play along. ” Learn all about it in today’s roundup. By Francesca Fenzi Data, data, and more data.

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