Akamai Marketing

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Why Facebook Is an Advertising Platform, Not A Social Network

Akamai Marketing

Stay Akamai: Dear Facebook: For a very long time I’ve had a love-hate relationship with you. These days, my status with you is “complicated.” ” That’s because I wear two hats, I’m both.

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Why Social Media Inactives Have No Impact on Social Business Value

Akamai Marketing

There has been so much talk about how social networks have user abandoning accounts or creating multiple accounts and only using a few. Social media platforms aren’t ripping off their investors or advertisers anymore than any other media company who places its value on subscribers. Still think its a rip off?

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Your Social Media Marketing Plan – Is The Goal Trust or Action?

Akamai Marketing

Tweet Bet your starting to think about next year’s social media marketing plan. And as importantly, where will social media marketing fall into the mix? The latest Advertising Trust report from Neilsen may offer some insights to help you in your planning process. That’s actually true for several advertising types.

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What the ComScore Digital Year in Review means for small biz marketers

Akamai Marketing

The recent release of ComScore’s Digital Year in Review provides detailed information on search and advertising. While this crowd is hardly the “early adopters&# crowd, if you are marketing to boomers or anyone in retirement age, this data suggests that increasing your visibility on social networks is increasingly important.

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