Adam Sherk

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Why the News Business Isn't Profitable

Adam Sherk

But it’s those commercial queries that are so desirable to advertisers. Accordingly, AOL has (once again) become an important venue for advertisers while also reaping the benefits of strong search rankings — after all, people are searching for all that commercial content. When people search, they’re in between places on the web.

News 121
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Social Media Visitors More Loyal But Still a Very Small Percentage.

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Social Media Visitors More Loyal But Still a Very Small Percentage of Site Traffic by Adam Sherk on October 23, 2009 Yesterday posts from eMarketer and Marketing Pilgrim called my attention to some interesting social media statistics put out by advertising network Chitika.

Hitwise 124
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Paywalls, Media Coverage and User Access: What's a PR Pro to Do?

Adam Sherk

I suppose, too, that the same dynamic that afflicts print media (advertisers demanding coverage) would exists in a sponsored access situation, although buying reprint rights seems a similar activity… I guess it will come down to objectives — is it always about the largest audience or the best audience?

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10 Quotes on the Apple iPad and the Business of News

Adam Sherk

The question, then, is whether newspaper publishers will do any better at monetizing mobile advertising than they have online. On the iPhone, you can sell news apps through the App Store; you can upsell specific pieces of content to people within your apps; and you can sell advertising within those applications.

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How to Identify Your Own Top Trends of 2009

Adam Sherk

alexbeevers December 31, 2009 at 6:59 pm I agree that information like this can provide useful insights for marketers and content producers in getting a better understanding of user interest and activities in both search and social media. This post will difinitly help me with my advertising website. Happy New Year.

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Top 10 Reasons The New York Times is Really Putting up a Paywall

Adam Sherk

Newspapers and magazines survive through advertising and newspaper sales. The advertising has gone elsewhere and they want to charge for News? Ask an optician and he will tell you why. I worked for more than 20 years in the UK textile industry and saw that industry move elsewhere. It happens.

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Google javascript Changes Put Publishers in Violation of Sponsored.

Adam Sherk

What Google doesn’t want is for those links to have SEO value, which is why their guidelines dictate that paid links are coded in a way that they will not pass PageRank. What Horrible Things Did Time Magazine Do in 1964?