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How to Get Started with Social Media Advertising

Idaconcpts

So many social media options, so little time. The rapid rise of social media has allowed skillful individuals to reach thousands of others at little or no cost other than manpower and wit. The answer lies within a smart investment in social media advertising. Facebook Ads. LinkedIn Ads. through text.

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1:1 Social Advertising in B2B Marketing

Buzz Marketing for Technology

Imagine a world where B2B Marketers could target specific decision makers in specific companies using Social Media ads. So how much did this targeted advertising cost you say $100, $200, $1000?? Now that’s the future of contextual advertising! Share it on StumbleUpon. Last week the clever folks at G.1440

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Facebook Advertising for Dummies (Wiley)

Buzz Marketing for Technology

Whether you’re on the Facebook home page, reading comments on a friends’ Walls, or playing your favorite Facebook game, you have probably noticed at least one advertisement running on the right hand side on the page. These ads are available to anyone with an advertising budget, from $1 to $1 billion. Share it on StumbleUpon.

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Social Media Does Not Exist

Adam Cohen

I had an interesting discussion recently about Social media strategies. When discussing inputs to a social media strategy, an admitted “social media skeptic&# replied that she thought there shouldn’t be a need for them; rather that social media strategies were really just customer relationship strategies.

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Generating a Buyer Persona with Facebook Advertising

Buzz Marketing for Technology

As you may be aware I co-wrote the book Facebook Marketing for Dummies (Wiley) and I am in the middle of working on Facebook Advertising for Dummies (Wiley) right now. Share it on StumbleUpon. Can your social media activities cost you your job? How … Facebook! Share this on Linkedin. Share this on del.icio.us.

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The 4 P’s to Social Media Marketing

Buzz Marketing for Technology

Ok ok – based on the great response I got from my readers on my last blog post The 4 C’s of B2B Marketing I thought I would try to apply the same principle to Social Media Marketing. It combines a few things you might have read about into one new concept around social media – the 4 P’s of Social Media marketing.

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Making the Leap: Why Companies Struggle with Social Media

Adam Cohen

Traditional advertising and marketing provides a cushion, putting out messaging to the large customer population to influence their purchase behavior. Social media provides opportunities for two-way and multi-way conversation, which requires discipline, research, scale and transparency. 7 Inputs to a Social Media Strategy (22).

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