Sherrilynne Starkie

FEBRUARY 24, 2013

February 24: this week in social media. Related posts: Study shows social media drives sales. Facebook advertising facts. Social media demographics. Authors and Social Media: What Works? View more lists from Sherrilynne Starkie. Pinterest leads Facebook in retail sales acquisition.

Social Media 279

Social Media Retail Newsletter Study 279

Sherrilynne Starkie

DECEMBER 13, 2018

This week’s Top Five social media ‘must know’ news stories includes new Facebook search ads, Instagram’s audio messages, Google’s For You tab, YouTube’s Stories and news from Pew Internet Research on media consumption habits. Facebook tests search ads in results pages, Marketplace. — SS.

Social Media 150

Social Media Video YouTube Instagram 150

Sherrilynne Starkie

JUNE 7, 2012

My short presentation focused on how to use social media for job search. I gave a brief overview on how recruiters use social media to source applicants and advertise vacancies. Using Social Media to find a job. Related posts: Social media in health care. Related articles.

Social Media 323

Social Media Health Care Case Study Overview 323

Sherrilynne Starkie

APRIL 9, 2012

Once a claim has been filed, users use social media tools like Facebook, LinkedIn, Twitter and Google +1 to share the claim with their social network. The power of social media circulates the claim in the web and motivates the debtor(s) to pay. Only a fool would stiff a lawyer. Related articles.

Social Media 297

Social Media Small Business LinkedIn Cost 297

Sherrilynne Starkie

DECEMBER 20, 2020

This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge. How Canadians use Social Media. Canadians love social media. An Integrated Digital Media and Marketing Framework. Paid Owne Shared Earned Media Framework.

Marketing 367

Marketing Syndication Adwords News 367

Sherrilynne Starkie

FEBRUARY 19, 2012

This video is chock full of the latest statistics for social media use in business and discusses what’s important in measuring ROI. Related posts: Brands use social media for PR. Social media boosts campaigns. Driving ROI from social media for airlines . VISIT MY FACEBOOK PAGE.

ROI 290

ROI Social Media Airlines Statistics 290

Sherrilynne Starkie

APRIL 26, 2021

This social media app allows users to shoot and post 60 second videos. TikTok also offers branded hashtag challenges as an advertising option. As in most social media marketing, it’s important to focus on providing audience value to delelop a loyal following. Tik Tok for Business. Engage With Your Community

Brands 273

Brands Hashtag UGC Aggregator 273

Sherrilynne Starkie

DECEMBER 20, 2020

This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge. How Canadians use Social Media. Canadians love social media, especially in Ottawa. An Integrated Digital Media and Marketing Framework. Definition: Owned Earned Shared Paid Media.

Marketing 195

Marketing Syndication Adwords Campaign 195

Sherrilynne Starkie

NOVEMBER 28, 2017

The Canadian newspaper industry has, so far, been unsuccessful in securing a Federal government bailout as both readers and advertisers flock to social media for news and entertainment. They even like to see the local advertisements. Photo by Mike Ackerman on Unsplash. But there’s the rub. Where’s the reader value?

Communities 329

Communities Syndication Compete Sports 329

Sherrilynne Starkie

MAY 2, 2018

Changes to social networks come fast and furious. When it comes to social media, the changes keep coming fast and furious. This week we see innovations for brands, advertisers and agencies. Users get new and interesting ways to connect and interact on several social media platforms too. May 02, 2018.

Social Networking 230

Social Networking Adwords API YouTube 230

Sherrilynne Starkie

APRIL 26, 2021

This social media app allows users to shoot and post 60 second videos. TikTok also offers branded hashtag challenges as an advertising option. As in most social media marketing, it’s important to focus on providing audience value to delelop a loyal following. Tik Tok for Business. Engage With Your Community

Brands 195

Brands Hashtag UGC Aggregator 195

Sherrilynne Starkie

JULY 19, 2014

Now advertisers have a new way to manage Facebook ads on the go. Facebook says its expects the new feature to be available to all advertisers by the end of the summer. Facebook Featured Headline Marketing Social Media advertising Mobile Web' This is one of our Facebook Ads (Photo credit: The Cyphers Agency).

Facebook 319

Facebook Mobile Privacy Advertising 319

Sherrilynne Starkie

OCTOBER 21, 2013

Ever consider a career in advertising? Recently the search company announced a change to its terms of service that will see the name and photographs of some users in advertising. This is nothing new to Facebook users, whose ‘likes’ have been featured in the social networks sponsored stories for quite some time now.

Google 265

Google Privacy Advertising Social Networking 265

Sherrilynne Starkie

OCTOBER 15, 2018

this is the integraged digital media framework I use with my clients, no matter the challenge. How Canadians use Social Media. Canadians love social media. An Integrated Digital Media Framework. Most people think of media as being in two blocks: social media and mainstream media.

Marketing 199

Marketing Syndication Adwords Social Media 199

Sherrilynne Starkie

FEBRUARY 18, 2020

And, it provides broad exposure to large mainstream media audiences. Sometimes known as publicity, earned media is just that. It’s not advertising. Why is Earned Media Important? Earned media is one of the four pillars of digital marketing success alongside the owned, shared and paid media pillars.

Fashion 409

Fashion News Report Review 409

Sherrilynne Starkie

DECEMBER 22, 2013

Click here to download your copy now to get the hard numbers behind the eight key trends of 2013: Powering events through social media. Social media for health. Related posts: Study shows social media drives sales. 100 free social media resources. User focus. Marketing integration.

Trends 276

Trends Survey Study Metrics 276

Sherrilynne Starkie

DECEMBER 6, 2017

They need to have SEO expertise and digital advertising know-how. And they need be bona fide social media and inbound marketing experts. Adwords certification demonstrates basic and advanced proficiency in online advertising. They need to be able to create content across multi-formats and to write code.

Skills 179

Skills Adwords Hubspot HootSuite 179

Sherrilynne Starkie

JUNE 29, 2014

In a classic case of poacher turned gamekeeper, I was recently invited by an American PR agency to have a personal briefing about the launch of a new social media product. I like the tool and think it will help social media analysts because the it puts important information at their fingertips and makes reporting a whole lot easier.

Analytics 333

Analytics Sysomos Tools Radian6 333

Sherrilynne Starkie

MARCH 1, 2018

Selecting and using Facebook advertising objectives. Selecting and using Facebook advertising objectives. Thorough understanding of how Facebook products can be used in advertising and communication strategies. Thorough understanding of how Facebook products can be used in advertising and communication strategies.

Badge 191

Badge Facebook Compete Training 191

Sherrilynne Starkie

DECEMBER 3, 2017

New tools, features and functions in major social media platforms. The idea is to encourage users to spend more time in the Messenger app which will in turn encourage more brands to advertise there. Struggling to keep up with social media trends and innovation? Top five: Messaging gets a lot more engaging.

Engagement 225

Engagement Remix Instagram Google 225

Sherrilynne Starkie

JANUARY 24, 2019

Digital PR Guru Gini Dietrich explains a new social media channel, Alexa Flash Briefings, a service offered by Amazon for their Alexa/Echo customers. As usual, Terry does an excellent job of explaining advertising insider practices for the layman. Spin Sucks Episode 30: Alexa Flash Briefings. Try Dry Episode 2.

Notification 230

Notification Privacy Issues Influencer 230

Sherrilynne Starkie

OCTOBER 25, 2018

Top 5 must-know social media news for the week includes stories about a new Messenger, Soundcloud’s Instagram integration, YouTube’s changed engagement metrics, the fight against fake news and Snapchat’s power with youth demographics. These are designed for performance advertisers and feature call-to-action banners.

News 225

News Research Facebook YouTube 225

Sherrilynne Starkie

JUNE 21, 2018

Top Five: New apps, new features in social media. This week's top 5 must-know news from the world of social media including Google Podcast, LinkedIn Kudos, Reddit Ads, Instagram Algorithm and Cisions's Influencer tool. New social media influencer tool from Cision. Sherrilynne Starkie. followers .

Features 38

Features Social Media Reddit Module 38

Sherrilynne Starkie

FEBRUARY 14, 2019

Top five social media news stories for marcoms professionals this week feature new innovations for businesses from Facebook, LinkedIn Live video and new features from YouTube and Whats App. The feature allows advertisers to target ads to U.S. A really useful insight to add will even more power to Facebook advertising. –

Facebook 150

Facebook YouTube iPhone LinkedIn 150

Sherrilynne Starkie

JUNE 27, 2018

This week's top 5 social media must-know news including Google Ads, Instagram AI, Twitter Media, Facebook Kids and Voice Search. Google is introducing new brands for its advertising products: Google Ads , Google Marketing Platform and Google Ad Manager. Top Five: Major Ad overhaul at Google. Listly by Sherrilynne Starkie.

Google 170

Google Adwords Case Study Sports 170

Sherrilynne Starkie

MARCH 26, 2018

Top Five: social networks push new shopping features. This week's top five must-know social media news come from LinkedIn, Instagram, Facebook, Google and Pinterest. New dynamic ad categories lets advertisers reach people earlier in their shopping journeys. followers . Listly by Sherrilynne Starkie. Follow List.

Social Networking 186

Social Networking Features Retail LinkedIn 186

Sherrilynne Starkie

AUGUST 15, 2018

I first heard of Advertising Value Equivalency (AVE) very early in my agency career, way back in the 90s. The report explains: “Earned Media Value is the equivalent cost of advertising that would garner the same amount of exposure as postings mentioning a brand campaign, based on followers and a US$5 CPM (cost-per-mille).”.

Influencer 199

Influencer Campaign Report CPM 199

Sherrilynne Starkie

MAY 30, 2018

Top Five: Social Networks Take Action on Politics. This week's top five social media must-know news features Facebook & Twitter's new rules for political content, Google's action on scammers, new features from Snapchat & LinkedIn. Sherrilynne Starkie. followers . Listly by Sherrilynne Starkie. Follow List. Embed List.

Social Networking 220

Social Networking Policies LinkedIn Issues 220

Sherrilynne Starkie

JANUARY 21, 2019

Her idea certainly caught traction on social media where this tweet has already received more than 31,300 shares. Her supplementary article, published January 15th, has received more than half a million Facebook engagements and 601,300+ social media engagements in all, according to Buzzsumo. Very plausible.

Facebook 150

Facebook Meme Training Privacy 150

Sherrilynne Starkie

FEBRUARY 23, 2013

Technorati is not the voice of blogging authority that it once was, but each year the advertising network publishes a report that is required reading for internet marketers. Blogs offer direct opportunities for brands including banner, text and native advertisements, sponsored content and product reviews.

Blogger 389

Blogger Brands Technorati comScore 389

Sherrilynne Starkie

JUNE 15, 2018

per cent this year, a faster increase than any other global market, according to biannual forecasts just released by Dentsu Aegis Network, an international digital advertising group. Digital, especially mobile advertising, is driving the growth as smartphones are becoming Canadians’ primary access point to services and content.

Paid Search 139

Paid Search Mobile ROI Advertising 139

Sherrilynne Starkie

AUGUST 29, 2018

This week’s top five social media must-know news sees Instagram and Google working to raise standards, shows how podcasting continues to grow and new innovations from Facebook. And, we see how women are leading the world of content marketing. Read on… Instagram takes action on fake accounts.

Content 170

Content Nielsen Marketing Badge 170

Sherrilynne Starkie

MAY 11, 2013

The baby boomer generation is an important demographic of consumers who are technology-savvy, use social media and are also still into mainstream media. Integrating digital, social and traditional media is the key to reaching zoomers. Brands use social media for PR. Ottawa Zoomers Show. BoomerNation.

Mobile 295

Mobile Travel Newsletter Project 295

Sherrilynne Starkie

JUNE 30, 2015

Writers at the Ottawa Citizen are taking a lesson from BuzzFeed and the Huffington Post when it comes to headlines and social media updates. Its website depends on advertiser income so the need to drive traffic is great; the competition for people’s attention is even greater. And why not? Weather as click bait?

Advertising 150

Advertising Cost Report Feed 150

Sherrilynne Starkie

APRIL 3, 2015

Facebook Tips for the Social Media Marketing Strategy. Featured Headline advertising Facebook Marketing video' Facebook Mention: for celebrities only. Facebook Mention: for celebrities only. PLEASE LIKE MY FACEBOOK PAGE. Related articles. Facebook Launches Training and Certification Hub for Brands.

Video 150

Video Content Facebook Study 150

Sherrilynne Starkie

JUNE 29, 2013

Facebook advertising facts. Facebook Featured Headline Social Media Facebook Reader Google Reader News aggregator' Does Facebook affect your brain. PLEASE LIKE MY FACEBOOK PAGE. Related articles. Goodbye, Google Reader: 5 Alternatives to Get Your RSS Feed Fix. Facing the música: I select a Google Reader replacement.

Features 271

Features Google Reader Facebook Flipboard 271

Sherrilynne Starkie

MARCH 14, 2015

Will Twitter be serving advertisements within these private conversations? Featured Headline Social Media Twitter Online Communities' How will taking formerly open conversations behind closed doors change the Twitter experience? Will access to premium or special content become limited to members of private groups?

Conversation 150

Conversation Twitter Instant Messaging Compete 150