Josh S Peters
JANUARY 9, 2013
Social media can be the perfect catalyst for telling your brand’s story and activating new customers or it can be a huge waste of time, money and resources if it’s mismanaged. Taking a look at the pyramid above we can see what social media is the best at and what should be the base for your social media activities.
Josh S Peters
DECEMBER 29, 2010
Have you ever seen someone say “Wow, look at that social media campaign. Look how amazing it is that they are pushing out their same old advertising crap and ignoring everyone. Would the Old Spice social media campaigns attracted any attention if they just consisted of “Here’s our crap, now buy it&# messaging?
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Josh S Peters
DECEMBER 29, 2010
Have you ever seen someone say “Wow, look at that social media campaign. Look how amazing it is that they are pushing out their same old advertising crap and ignoring everyone. Would the Old Spice social media campaigns attracted any attention if they just consisted of “Here’s our crap, now buy it&# messaging?
Josh S Peters
AUGUST 23, 2013
This might not be the most exciting announcement for everyone but since it’s a major announcement involving my department at Horizon Media (I’m a Social Media Strategy Supervisor there) I wanted to share it. Horizon Partners With BuzzFeed to Focus on Native Advertising Through Its Social Storytelling Program.
Josh S Peters
MARCH 8, 2013
If done wrong, PPC advertising can cost you a fortune and eat up not only your entire advertising budget but also your general business funds. Get started by visiting the Google Adwords homepage and signing up to the world’s largest PPC advertising network: adwords.google.com. Create a Social Media Presence .
Josh S Peters
OCTOBER 4, 2013
If you have a realistic alternative I would love to hear it, but otherwise just accept the inevitable and hope they do great things with their advertising. I hope that they force brands to get creative and do interesting things that will keep you from even noticing that they’re advertising to you. Instagram Social Media'
Josh S Peters
FEBRUARY 22, 2013
You know, the ‘family album’ of some people you met in Thailand that you have so carefully protected from intrusive eyes by placing on a public social network in full view of the world… O Come All Ye Faithful: Attract, Engage & Convert Fans to Brand Advocates. Measuring social media ROI can be a daunting task, but not impossible.
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