Jeff Esposito

JANUARY 8, 2014

The change triggered a lot of negative blog posts in the social media and community management communities. As someone who manages social media internally for a brand, my initial thought was, “Hey, this sucks.” What I wonder is why social media managers and agencies are now throwing up their hands.

Meme 54

Meme Real Estate MySpace Organization 54

Jeff Esposito

AUGUST 18, 2011

The event is free and is a rapid-fire platform of 30 speakers in 60 minutes on the future of media, public relations and social media. Topics covered will include: Is advertising dead? How has social media changed our ability to generate earned media? What is the new marketing mix?

Eventful 34

Eventful Social Media Advertising Platform 34

Jeff Esposito

JULY 8, 2014

A few weeks back, I took the stage at Internet Retailer ‘s annual conference for the ecommerce industry to discuss social media and how marketers can do it right, but also how they can do it very wrong. Much of the value of social media lies within the data that is readily shared by its users.

Retail 20

Retail Conference Industry Social Media 20

Jeff Esposito

NOVEMBER 15, 2013

Facebook post of photo showing hand on breast gets school coach fired – this is another example of overreacting and not having a social media policy in place. To me, it went out with Freaky Freezies in the 80’s and I really don’t see the point in having something that you can figure out with your hands.

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ROI Policies Small Business Study 34

Jeff Esposito

APRIL 17, 2012

It’s a response that all of us who engage in the social media space have probably heard at one time or another when we ask someone if they are on LinkedIn. Of all the social media platforms and/or networking sites that have enjoyed some semblance of longevity, LinkedIn is probably the most misunderstood and the most underutilized.

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LinkedIn Wikipedia Aggregator Groups 51

Jeff Esposito

MARCH 20, 2012

After some back and forth, he noted that he hoped to change my mind and that he would send me a copy of his book (co-authored by Stacey Shepatin ), Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile (Amazon Affiliate Link) when it came out. You are in marketing.

Mobile 43

Mobile Trends Advertising Social Media 43

Jeff Esposito

MARCH 8, 2012

You Don’t Always Need 100 Million Dollars or 100 Years for Traditional Advertising to Work – We all know social media is big for marketing. If you’re here drop me a DM to get together. Have a great weekend and catch you next week! After all, there is no such thing as a free lunch.

Blogger 36

Blogger Influencer Social Media Advertising 36

Jeff Esposito

MAY 27, 2011

Why big brands won’t pay for an ad on your blog – one of the things that always sticks in my craw when I work with bloggers from a PR perspective is when they ask for advertising to be purchased on their site. you see many bloggers come in with rates well above a traditional publication with a fraction of the traffic.

Vimeo 35

Vimeo Blogger Conversation Small Business 35

Jeff Esposito

JUNE 10, 2011

Pixie Dust & The Mountain of Mediocrity – This may be my new favorite analogy for social media. To me the only good thing about them was the retired Noid, but recently they made a big PR/Brand/Advertising push to show the changes that they were making to benefit their customer experience.

Delicious 41

Delicious Campaign Influencer Social Media 41

Jeff Esposito

SEPTEMBER 22, 2010

Here’s a better answer: In ten years, I will most likely be serving as an advertising executive utilizing my background in PR to position pay-for-play advertising segments on TV as earned media. An advertisement is not news. Seems pay-for-play (see “in broadcasting”) is becoming an increasing threat to the PR profession.

Creative Commons 29

Creative Commons Disqus News Advertising 29

Jeff Esposito

JULY 27, 2012

this is a pretty good read from Nichole Kelly over on Social Media Explorer. Facebook Advertisers Find Better Payoff with Sponsored Stories – this report does not shock me at all. Hopefully you all have some good plans and I look forward to reconnecting next week. So enjoy this week’s edition of Five for Friday.

Twitter 38

Twitter Facebook ROI Training 38

Jeff Esposito

MARCH 11, 2011

I am also still doing the crowdsourced social media tips for small businesses so feel free to grab me if you see me or leave comments here. The most underestimated social media asset – Scale may be the hardest thing that any social media person faces, but how do we overcome this? Definitely read it.

Crowdsourcing 21

Crowdsourcing Brand Monitoring Small Business Social Media 21

Jeff Esposito

APRIL 29, 2011

Social Isn’t About Advertising Or PR – This is a great response post from Gini Dietrich to an article titled PR Agencies are Ruining Facebook. Who Owns Social Media? – So please hit me up if you want to meet up. The comments section is also filled with very smart commentary on the subject.

Sentiment 37

Sentiment Energy Project Meeting 37

Jeff Esposito

FEBRUARY 22, 2011

In this case, the combination led to what someone who does marketing for BP probably thought was a genuine, smart advertising campaign. Forget the commercials and spend the advertising budget organizing community events in the Gulf. Provide the citizens an opportunity to network, tell their stories and help each other.

Crowdsourcing 31

Crowdsourcing Wikipedia Small Business Education 31

Jeff Esposito

JUNE 23, 2011

While social media is a really powerful tool that all PR pros should know, lately it seems as if folks in the industry have had their vision clouded by social media. When you look at a paid piece of editorial, it is nothing more than an ad and should be handled by an advertising department.

Klout 34

Klout Fashion Industry Company 34

Jeff Esposito

SEPTEMBER 27, 2010

To me, this seems like a slippery slope of sorts where advertising can invade in the PR territory a bit. This new model sounds like the spray and pray model of PR or advertising. Throwing mud at the wall is what gives us flacks a bad name and spending dollars and praying for success is why we have advertising.

Influencer 35

Influencer Klout Hotels Creative Commons 35

Jeff Esposito

JULY 6, 2010

Now I am not suggesting that any of us will face the plight of Loman, but rather that with social media, we all play the role of salesman in some way within the social Web. Dictionary.com defines it as –noun a method of advertising or selling that is quietly persuasive, subtle, and indirect (opposed to hard sell).

Creative Commons 31

Creative Commons Disqus Price Skills 31

Jeff Esposito

NOVEMBER 12, 2012

Branded B-Roll – prior to watching any video on the NFL’s site, there is a short commercial from the league or one of their advertising partners. Sure many people will just get the points and not look again, but even if a fraction sign up for the services it’s still a profit.

Content 42

Content Marketing Discount Sports 42

Jeff Esposito

AUGUST 6, 2012

Last week, my mother-in-law emailed me a link to a press release on Social Media ROI for institutions of higher education from the University of Massachusetts Dartmouth Center for Marketing Research. Nowadays, schools are leveraging social media to get in front of potential students for their incoming classes.

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Cost Study Social Media Press Release 51

Jeff Esposito

JUNE 22, 2012

105 Facebook advertising case studies – we all love case studies. Rant: How Social Media Is Like Bad Sex – a nice refreshingly honest post to end this week’s edition. As many of you know, I love tossing back a cold one or 12. There is no point denying it. In this post from Jason Keath, there are links to 105 studies.

Social Media 41

Social Media Case Study Study Skills 41

Jeff Esposito

AUGUST 23, 2013

How social media contributed to the tournament’s online buzz. For those who want to market their sports or gaming events, social networking sites are the best online platforms to consider. According to Sales Force Marketing , social publishing is the most effective online platform for advertising.

Hotels 39

Hotels Sports Trends Statistics 39

Jeff Esposito

JULY 28, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Pricing gaffe leads to PR, SM fail for TGW Written on July 28, 2010 by Espo in PR On Monday morning a co-worker passed me the link to the image above advertising a great deal on golf clubs on Amazon. On TGW’s Facebook page there were comments ranging from inquisitive to vulgar.

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Price Issues Comments Company 51