Direct Marketing Observations

JANUARY 19, 2010

Now, if you want to source some external help for social media, well that’s a different story. We hear how everyone is a social media expert whether they’re certified or self-proclaimed. For this, we bring in the creator of the Social Media RFP and top strategist Maggie Fox.

RFP 159

RFP RFI Social Media Proposal 159

Direct Marketing Observations

APRIL 26, 2010

On its surface, this topic is a “status quo” topic, one that fits into the traditional advertising model that says radio, television and print are channels therefore the Internet is a channel too. Consumers do not shop the same, communicate the same, consume content the same nor do they react the same to advertising.

Social Media 173

Social Media Radian6 Apple Marketing 173

Direct Marketing Observations

NOVEMBER 20, 2013

The category requires constant and always-on top of mind marketing/PR buzz and it is hard to sustain such effort on social channels alone, and media advertising which is relatively expensive and not sustainable. Joachimsthaler: Don’t be misled by social media metrics, likes, fans, and followers.

Loyalty 226

Loyalty B2B Metrics Curation 226

Direct Marketing Observations

FEBRUARY 25, 2011

billion to advertise on social networking sites this year. Additionally, that growth in spending will bring social media ad dollars to 10.8% In 2011, its global presence is something multinational advertisers can’t ignore.”. Are advertisers wasting money on Facebook? Is that why Groupon was valuated so high?

Facebook 178

Facebook Social Networking Widget Advertising 178

Direct Marketing Observations

JULY 16, 2010

Paul Chaney shot this out today; Deliver your content to the social web with dlvr.it. I loved this post 7 reasons social media agencies are like advertising agencies; 8 reasons they’re not by Rob Petersen. Read this interesting piece on how social media marketers rig the social media machine.

Sites 164

Sites Instant Messaging SEO Social Media 164

Direct Marketing Observations

APRIL 9, 2010

3) I love this deck, The Tipping Points of Social Media. 4) If your not a fan of Social Media Today, you should be. It’s essentially a mobile advertising and lead generation tool for real estate sales and marketing professionals. Tags: social media Social Networks marc meyer. This is it!

Sites 170

Sites Real Estate URL Social Networking 170

Direct Marketing Observations

FEBRUARY 9, 2010

Online advertising was banners and e-mails. Big media brands dominated the Web. Tens of thousands of media professionals have lost their jobs in the past two years, crowdsourcing has sent some professional fees into a tailspin and veteran marketers are under threat if they don’t “get” social media.

Industry 143

Industry Aggregator Crowdsourcing Wikipedia 143

Direct Marketing Observations

NOVEMBER 9, 2012

Retailers and advertisers and marketers used to be able to dictate and call the shots and we as consumers responded like we were pavlov’s favorite dogs. Because of social, mobile and local, the pressure to woo us, to incentivize us and to convert us, has never been greater. Those times are over.

Mobile 237

Mobile Retail Smart Phone Training 237

Direct Marketing Observations

JANUARY 25, 2019

You want to leave because you feel like your data is not safe, the customer experience is not what it used to be and you’re creeped out by the contextual advertising and oh yea, the political vitriol. And then there’s that whole contextual advertising thing taking place on the social network. I know I don’t.

Facebook 170

Facebook Social Networking MySpace Comparison 170