Advertising and Social Media - Social Media Informer

Presentation: The Power of Loyalty in Social Media

Dave Fleet

JUNE 4, 2014

In my presentation – entitled The Power of Loyalty in Social Media – I posited that social media presents an opportunity to drive significant ROI through customer loyalty. That means shifting from one-way advertising to focusing on customers. The Power of Loyalty in Social Media from Dave Fleet.

Loyalty

Loyalty Social Media ROI Advertising

Not your grandparents’ social: The ongoing evolution of social media

Dave Fleet

DECEMBER 4, 2017

Social media has driven momentous change in the business world over a little more than a decade. However, as we look towards 2018, social media itself has changed drastically since its inception and it is a far cry from the relationship-focused utopia that many people imagined at the outset. Change can be good.

Social Media

Social Media Platform Communities Advertising

Presentation: The Power of Loyalty in Social Media

Dave Fleet

JUNE 4, 2014

In my presentation – entitled The Power of Loyalty in Social Media – I posited that social media presents an opportunity to drive significant ROI through customer loyalty. That means shifting from one-way advertising to focusing on customers. The Power of Loyalty in Social Media from Dave Fleet.

Loyalty

Loyalty Social Media ROI Advertising

Not your grandparents’ social: The ongoing evolution of social media

Dave Fleet

DECEMBER 4, 2017

Social media has driven momentous change in the business world over a little more than a decade. However, as we look towards 2018, social media itself has changed drastically since its inception and it is a far cry from the relationship-focused utopia that many people imagined at the outset. Change can be good.

Social Media

Social Media Platform Communities Advertising

The Challenge – And Risk – Of Ad Agencies’ Growing Interest In Social Media

Dave Fleet

JULY 20, 2010

Too much has already been written about the recent Old Spice foray into social media. Not a PR agency, or a social media agency. On Sunday, the Wall Street Journal ran an interesting story on the growing interest of ad agencies in the social media space. An ad agency.

Social Media

Social Media Advertising Journal Campaign

Four theories on the declining trust in Canadian social media

Dave Fleet

FEBRUARY 4, 2016

One of the interesting notes in this year’s Canadian Trust Barometer results was that trust in social media has fallen over the last year. In fact, social media was the only one of the five media types we examined to experience a decline in trust. Meanwhile, trust in social media fell by six per cent.

Social Media

Social Media News Trends Eventful

Trust (or Lack of it) and One-Way Social Media

Dave Fleet

OCTOBER 25, 2010

One of the big emerging challenges right now is that, after a few years of PR agencies leading the way, we’re seeing advertising agencies throw their hats into the ring for social media in a serious way. It’s hard, especially as, for many, social media is still seen as kids in their basements watching YouTube videos.

Social Media

Social Media Survey Sites Examples

A Privacy-First Digital Marketing Landscape

Dave Fleet

JANUARY 26, 2021

Social media usage has surged while wide-reaching lockdowns have accelerated digital transformation for businesses over the last six months. Social media issues just scratch the surface. Social media is not homogenous – and it’s not going away. What’s more, they’re increasingly doing something about it.

Privacy

Privacy Marketing Data Reputation

A Digital Lens on the U.S. Election

Dave Fleet

NOVEMBER 9, 2016

In essence, Richard argues that while Hillary Clinton took a top-down, hierarchical approach to communication (via the mainstream media), Trump’s use of social media enabled him to go direct to his base and to communicate without the filter of the media. Corporate Social Media ≠ Personal Social Media.

Analytics

Analytics Google Reader Social Media Sentiment

Where does content fit in Facebook’s new marketing model?

Dave Fleet

MARCH 5, 2012

While marketers everywhere seem to be focused on Facebook Timelines for brands, the latest changes to Facebook’s advertising model represent just as significant a change for brands – if not even more so. A marketer’s journey on Facebook: from engagement to advertising. Enter Facebook’s new advertising products.

Content

Content Marketing Advertising Analysis

I Am Terrific! A Lesson in StoryBranding

Dave Fleet

APRIL 5, 2012

Take stock of the how often brands depend on self praise in their advertising, as in “we are reliable, we are caring, tasty, smart, cool, friendly, sexy etc.” Okay, so most advertising isn’t quite as objectionable as some stranger walking up to a person pronouncing human superiority. But I won’t.

Health Care

Health Care Advertising Posterous Sample

Cooks Source: How to Avoid an Unnecessary Crisis

Dave Fleet

NOVEMBER 8, 2010

Old page: New Page: The uproar has done more than just mire the reputation and Facebook page of the magazine; it has also cost them advertisers as some have apparently pulled their ads in protest. It also turned into a mainstream media story as numerous outlets (including the Washington Post and the Guardian) picked-up on the controversy.

Public Domain

Public Domain Issues How To Policies

A Digital Lens on the U.S. Election

Dave Fleet

NOVEMBER 9, 2016

In essence, Richard argues that while Hillary Clinton took a top-down, hierarchical approach to communication (via the mainstream media), Trump’s use of social media enabled him to go direct to his base and to communicate without the filter of the media. Corporate Social Media ? Personal Social Media.

Analytics

Analytics Google Reader Social Media Sentiment

Weekly Reads: Facebook, Marketing Trends and Social Media’s Effect on Stereotypes

Dave Fleet

FEBRUARY 7, 2011

Alongside my ongoing book reading challenge , I start off every day by reading the latest goings-on in the public relations, social media and tech blogosphere. Also: interactive marketing trends and how social media may break down gender stereotypes. TEDTalks: Johanna Blakley: Social media and the end of gender.

Trends

Trends Facebook Sports Blogosphere

The Biggest Challenge Digital Communicators Face

Dave Fleet

OCTOBER 14, 2010

Senior marketing decision makers have often spent their whole careers thinking in terms of public relations (sometimes corporate and marcom), advertising, internal communications and, more recently, digital communications. Tags: communications pr public relations social media strategy. Silo-busting. So, what do you think?

Campaign

Campaign Trends Compete Curation

Why Paying Bloggers For Posts Changes The Game

Dave Fleet

DECEMBER 2, 2010

Let me explain further… You shift from earned to paid media. If we break online communications into different spheres – owned, paid, earned and social media – PR has traditionally played in the “earned media&# space. Earned media brings with it lots of advantages. Again, is this bad?

Blogger

Blogger Compete CPM CPC

Reflections on the changing digital agency environment

Dave Fleet

FEBRUARY 16, 2016

This was the period when the current platforms all launched, and it felt like there was a new social media tool or network emerging every week. It was such a time of change that I would come into work early each day and block off time to catch up on the latest social media news. Less “social”, more “media”.

Mobile

Mobile Trends Compete Loyalty

Four Reasons Your Social Media Marketing Campaign Sucks

Dave Fleet

MAY 25, 2010

That’s the three-step approach we recommend companies take when it comes to approaching social media marketing activities for their organization. Brian Solis , for example, talks about “listening, observing and learning” as the bedrock steps in organizational use of social media in his book “ Engage ” (which I’m currently reading).

Campaign

Campaign Social Media Marketing Loyalty

Yeah, Well Your Agency Is Killing Unicorns

Dave Fleet

APRIL 26, 2011

I’m not going to lie — I’m dismayed at the juvenile back-and-forth that’s going on between different marketing disciplines over social media, with posts like this one or like this from Search Engine Journal previously. Guess which he works for. Didn’t people ever learn how to play nicely with others?

Journal

Journal Social Media Advertising Engineering

Interview: Aaron Goldman – Everything I Know about Marketing I Learned From Google

Dave Fleet

SEPTEMBER 9, 2010

As part of a blog tour celebrating the book launch, I took the opportunity to put a few questions to Aaron about his views on Google’s approach to marketing, and how its own social media activities have contributed to its success. Marketing is more than just advertising. What worked yesterday will not work tomorrow.

Google

Google Marketing Apple Analytics

Social Media Informer

Dave Fleet

Presentation: The Power of Loyalty in Social Media

Not your grandparents’ social: The ongoing evolution of social media

Trending Sources

Presentation: The Power of Loyalty in Social Media

Not your grandparents’ social: The ongoing evolution of social media

The Challenge – And Risk – Of Ad Agencies’ Growing Interest In Social Media

Four theories on the declining trust in Canadian social media

Trust (or Lack of it) and One-Way Social Media

A Privacy-First Digital Marketing Landscape

A Digital Lens on the U.S. Election

Where does content fit in Facebook’s new marketing model?

I Am Terrific! A Lesson in StoryBranding

Cooks Source: How to Avoid an Unnecessary Crisis

A Digital Lens on the U.S. Election

Weekly Reads: Facebook, Marketing Trends and Social Media’s Effect on Stereotypes

The Biggest Challenge Digital Communicators Face

Why Paying Bloggers For Posts Changes The Game

Reflections on the changing digital agency environment

Four Reasons Your Social Media Marketing Campaign Sucks

Yeah, Well Your Agency Is Killing Unicorns

Interview: Aaron Goldman – Everything I Know about Marketing I Learned From Google

Stay Connected