Akamai Marketing

SEPTEMBER 10, 2013

Tweet “Just Do A Social Media Advocacy Campaign” In social media and in other areas, we’ve been seeing a big surge in “advocacy” and “crowdsourcing.” Gamers and social media sites have figured out a lot about our motivations over the years. social media'

Cost 161

Cost Crowdsourcing Smart Phone Apple 161

Akamai Marketing

SEPTEMBER 13, 2011

Having a large audience is important in the advertising world. Social media is popular because there is potential for building a community, but simply participating in social media does not inherently give you a community. You advertise TO an audience. This is an audience.

Communities 174

Communities Creative Commons Buy Advertising 174

Akamai Marketing

JULY 7, 2011

There also isn’t direct advertising on Google+, though there IS a handy search tool called “Sparks&# , but its completely organic without any advertising. Is creating “Circles&# to limit conversation the essence of social media? Will that change? I don’t know. Google+’s culture is evolving.

Google 142

Google Conversation Collaboration Conference 142

Akamai Marketing

DECEMBER 31, 2013

The conversations have centered around three schools of thought: 1) investors are getting ripped off 2) social advertisers are getting ripped off 3) businesses using social media are getting ripped off. In short: what’s the business value of social media considering the inactives? Here’s why.

Social Media 121

Social Media Advertising Conversation ROI 121

Akamai Marketing

NOVEMBER 1, 2011

We’ve been talk A LOT about social media analytics, metrics and measurement here on this blog. As evidenced by this video created by the Unmarketing Team of Scott Stratton, which tickled the funny bone of lots of social media peeps last week: Social Media ROI by UnMarketing.

ROI 161

ROI Social Media CPC Metrics 161

Akamai Marketing

OCTOBER 3, 2013

Tweet Bet your starting to think about next year’s social media marketing plan. And as importantly, where will social media marketing fall into the mix? The latest Advertising Trust report from Neilsen may offer some insights to help you in your planning process. social media'

Social Media 130

Social Media Marketing Discount Report 130

Akamai Marketing

MARCH 1, 2011

We should never sit on our laurels in social media. Yes, the free version includes advertising, but I don’t mind the advertising – after all, someone has to pay for the services I’m receiving. What’s your social currency? Its easy to get lulled into a false sense of success. Enter Qwitter.

Tools 160

Tools Klout Policies Tourism 160

Akamai Marketing

FEBRUARY 9, 2011

The recent release of ComScore’s Digital Year in Review provides detailed information on search and advertising. While the report doesn’t directly address much about social media, it does make a case for some strategic choices that may impact your social media campaigns.

comScore 156

comScore Review Klout Marketing 156

Akamai Marketing

JANUARY 15, 2013

Another year of measuring social media ROI. Because first, we should dispel some myths about measuring social media ROI. I’m an advocate for social media ROI, but before we can measure social media ROI, we have to kick these myths to the curb. Now hear this: social media is not free.

ROI 194

ROI Social Media Policies Creative Commons 194