Firebelly

APRIL 29, 2013

It means it’s time for businesses to get social, and I do mean social. Graph Search Optimization: The New SEO and What it Means for Social Advertisers. Blog Facebook Social Media facebook graph search facebook graph search optimization'

Facebook 203

Facebook Social Graph Guidelines SEO 203

Ignite Social Media

AUGUST 2, 2022

With over 1 billion monthly active users, TikTok is undoubtedly the hottest social media platform — and for good reason. There’s even talk that TikTok will pass Instagram this year as the number two social media site. Brands have got to listen, TikTok is staying. It’s not going anywhere. Prioritize User-Generated Content.

Strategy 91

Strategy Marketing Banking Influencer 91

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. What would you do?

Social Media 147

Social Media Strategy Influencer Social CRM 147

Twist Image

FEBRUARY 4, 2013

It's the time of the year when brands are glued to their social media analytics to try and decipher if the millions of dollars spent for a thirty-second spot was extended, enhanced and otherwise optimized by the traction that it may (or may not) have received in the social media space. But, the mass majority aren't.

Social Graph 110

Social Graph Sentiment Advertising Loyalty 110

Laurel Papworth

FEBRUARY 18, 2016

Shares Social Media has trained artificial intelligence and now Big Data is taking over. They are focussing on the DATA behind social media. I’ve been giving some keynote presentations and one day workshop in the last year on Big Data and Social Media, and this is a summary of the marketing part of those workbooks.

Data 40

Data Social Media Insurance Training 40

Buzz Marketing for Technology

DECEMBER 15, 2009

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Social is a process that has the power to transform your entire organization.

Marketing 217

Marketing Adwords Mobile Social Graph 217

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. Forrester Research shows that from 2009-2014, U.S.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Little Web Giants

NOVEMBER 4, 2014

Recently I won the Biggest Social Geek competition generously hosted by Marin Software , the largest third-party aggregator of paid search spend globally. As a result, I am winning a trip to the SMX Social Media Marketing Conference. Facebook is a social network for individuals and businesses. Advertising on Facebook.

Social Media 47

Social Media Facebook Marketing CPM 47

Laurel Papworth

MARCH 13, 2018

Facebook Ads: Understanding the Facebook Framework (F8), Advertising platform(s) including Power Editor, Pixel retargeting. Facebook Optimisation (FBO) Developing Content that works with the Facebook Algorithm (FBO) ensuring it is seen and engaged with by Preferred Audience, Lookalike Audience and target Social Graph?

Course 60

Course Social Graph Facebook Analytics 60

Twist Image

JUNE 28, 2014

When brands talk about engaging consumers on social media, they''re not really talking about any depth of engagement or a better way for them to build a direct relationship , or how to have more real interactions between real human beings. Social media is no different than online advertising. mass media.

Social Graph 89

Social Graph Metrics YouTube Advertising 89

Laurel Papworth

FEBRUARY 19, 2013

And how totally outdated, outmoded and antique they seem compared to Big Data of social media. Facebook Advertising and Sentiment. It’s not huge stretch to see that companies will want (most of the time) to advertise to people who are positive and beaming about their products, or neutral and enquiring about their products.

Research 107

Research Nielsen Sentiment Facebook 107

Twist Image

MAY 29, 2012

If you ask a nerd like me, you'll probably hear the words "online social network" or "social media channel" bandied around. You could say advertising. They sell advertising to the tune of several billions of dollars each and every year. we wind up in one place: Facebook is a media company.

Facebook 108

Facebook iPad Social Graph Apple 108

Buzz Marketing for Technology

DECEMBER 15, 2009

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Social is a process that has the power to transform your entire organization.

Marketing 157

Marketing Adwords Mobile Social Graph 157

Convince & Convert

FEBRUARY 10, 2010

But the problem with email and social media is that too many people are positioning it as an either/or scenario. Several blog posts have foolishly been written about social media “killing&# email. Social Outposts Without the Mystery I’m often asked by corporate clients where they should engage in social media.

Social Media 127

Social Media Marketing Social CRM Consultant 127

Twist Image

JULY 16, 2011

When I ask my connections in other online social networking sites what they like about Google + that's currently not happening in places like my Blog, LinkedIn , Facebook, Twitter, etc. the most common response is the ability to segment the social graph (Google + calls them, "circles"). advertising. google docs.

Social Networking 106

Social Networking Social Graph Privacy Advertising 106

Twist Image

SEPTEMBER 20, 2011

It goes beyond my self-admitted social flaws (more on that here: The Gentle Art Of The Retweet ). I also don't want to be the person that is constantly tweeting everything just to get more followers or social media validation. advertising. mass media. social graph. social media validation.

Twitter 94

Twitter Social Graph Case Study YouTube 94

Twist Image

MAY 17, 2012

Should you pull all of your advertising dollars out of Facebook? The subtext to this move is not about one brand leaving Facebook advertising, but a sentiment that Facebook advertising doesn't work. Media is just media. Facebook is not (just) an advertising platform. It's all very silly, isn't it?

Facebook 107

Facebook Automotive Press Release Banking 107

Little Web Giants

NOVEMBER 4, 2014

Recently I won the Biggest Social Geek competition generously hosted by Marin Software , the largest third-party aggregator of paid search spend globally. As a result, I am winning a trip to the SMX Social Media Marketing Conference. Facebook is a social network for individuals and businesses. Advertising on Facebook.

Social Media 28

Social Media Facebook Marketing CPM 28

Laurel Papworth

MAY 24, 2017

Facebook Ads: Understanding the Facebook Framework (F8), Advertising platform(s) including Power Editor, Pixel retargeting. Facebook Optimisation (FBO) Developing Content that works with the Facebook Algorithm (FBO) ensuring it is seen and engaged with by Preferred Audience, Lookalike Audience and target Social Graph?

Course 56

Course Facebook Social Graph Training 56

Twist Image

JUNE 26, 2015

So, if brands are struggling with their advertising to drive business, and have turned to content, digital platforms, social media and mobile to better connect with an ever-evolving consumer, why do we have the expectation that traditional advertising on new media platforms will deliver the efficacy needed for businesses to evolve in the future?

Brands 40

Brands Retail Social Graph Repository 40

Twist Image

JUNE 19, 2015

There have been some brands looking to transcend engagement as a metric in social media (they're not getting enough value out of it). These brands believe that they can be more transactional or direct response-driven in social media platforms. Suddenly, digital media could get a consumer to be engaged with the media.

Social Graph 40

Social Graph Adwords Metrics Curation 40

Laurel Papworth

JULY 5, 2017

Facebook Ads: Understanding the Facebook Framework (F8), Advertising platform(s) including Power Editor, Pixel retargeting. Facebook Optimisation (FBO) Developing Content that works with the Facebook Algorithm (FBO) ensuring it is seen and engaged with by Preferred Audience, Lookalike Audience and target Social Graph?

Course 45

Course Facebook Social Graph Hashtag 45

Twist Image

JUNE 12, 2012

This brand's Facebook page isn't doing much to leverage the power of the social graph or use Facebook's functionality to extend the brand narrative in a unique way. digital media. online social network. social graph. social media. social technology. The tough question. brand experience.

MySpace 105

MySpace Social Graph Mobile YouTube 105

Convince & Convert

JANUARY 13, 2011

That’s wisdom from Radian6 CEO Marcel Lebrun (disclosure: Amber’s employer ) about the changing dynamics of communication via the Web, and the importance businesses need to place on paying attention to discussions online via social media listening. 6 Critically Undervalued Social Media Success Metrics.

Company 140

Company Conversation Radian6 Social Graph 140

Laurel Papworth

JANUARY 23, 2017

Facebook Ads: Understanding the Facebook Framework (F8), Advertising platform(s) including Power Editor, Pixel retargeting. Facebook Optimisation (FBO) Developing Content that works with the Facebook Algorithm (FBO) ensuring it is seen and engaged with by Preferred Audience, Lookalike Audience and target Social Graph?

Course 40

Course Facebook Social Graph URL 40

Laurel Papworth

APRIL 24, 2010

The Washington Post has implemented the Social Graph from Facebook: Use your Facebook network on the Post Web site. Note to readers: Today you will find a new home page feature, at the top right, that allows you to create a more personalized, social way to experience the news. Related posts. WowOWow Women on the Web (0).

Social News 79

Social News News Facebook Web 2.0 79

Bare Feet Studios

OCTOBER 10, 2008

The social web creates a LOT of noise – it’s one of the things that keeps people from participating in it. On the contrary, finding the signals within the noise is not easy, not obvious, and when it comes to businesses developing social media campaigns, I do support the likes of, “Don’t try this yourself.

Social Media 40

Social Media Construction Consultant Upcoming 40

Social Media Strategery

MARCH 3, 2011

the Schools App allows you to create a private, branded social network for your students within Facebook that will engage them in ways that Pages and Groups can’t. Facebook’s objective is to get everyone on the planet on Facebook and then advertise to them. Created by Inigral Inc. , The original SMCEDU Community proposal.

Education 130

Education Class Groups Groups 130

Bare Feet Studios

JUNE 9, 2010

Yes Facebook is big but it is also incredibly noisy and same issue with a real conflict in the interests of the user, the advertisers, and of course the spam, troll, and hacking issues. To your point that free+advertising is and old and dying way of doing business, less and less people are tolerant of advertising in free mechanisms.

Upcoming 57

Upcoming Conference Social Graph Flickr 57

Buzz Marketing for Technology

SEPTEMBER 22, 2008

That's when we make the pivot from finding a target audience and moving messages to them – to creating Social Branded Applications that give away the message and letting the audience tailor it to the social graph.

Applications 100

Applications Social Networking Web 2.0 Brands 100

Convince & Convert

JUNE 15, 2010

A major component of answering those questions effectively is understanding in which social outposts your customers are concentrated. Here are 4 ways to find out where your customers are in social media: 1. Hire a Spy Flowtown and Rapleaf are two of the leaders in the emerging field of social anthropology. What do I do?”

Social Media 153

Social Media ScoutLabs Company Consultant 153

Convince & Convert

AUGUST 10, 2010

Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). If they are social media savvy, you can follow up via Twitter direct message. RK : Measuring social media’s direct impact on sales. If they aren’t you follow up via email.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Twist Image

JULY 3, 2012

There was book on the future of advertising (or media. I prefer to see, read, acknowledge and think that whatever I put into whatever social media stream is something that I think you will value. Why would anyone want me to send a message to my entire social graph about something that I have yet to spend any time with?

Social Graph 102

Social Graph Publishing LinkedIn Advertising 102

Convince & Convert

SEPTEMBER 8, 2010

I remember quite clearly being told that one of my regional clients couldn’t advertise on MySpace.com because we didn’t have a budget of at least $25,000/month. Nearly all the once mighty, now defunct social network or community sites unfurled and died after being purchased. The tools of social media always change.

MySpace 136

MySpace Facebook Social CRM Consultant 136

Sprout Social

SEPTEMBER 7, 2023

When Meta announced the launch of Threads in early July, the tech company unveiled its plans for the fediverse, sparking conversations about the future of decentralized social media. The innovation is already gaining traction, but decentralized social media could change Web3 as we know it.

Social Media 121

Social Media Open Source Marketing Microblogging 121

Proactive Report

DECEMBER 24, 2015

Mapping the social graph. The insights you discover can be useful to the SEO, SEM, social media and marketing teams. There are many ways to distribute and amplify your content: Social advertising. .” Digital PR gives you access to information sources and data that was not available before. News wires.

Klout 40

Klout Social Graph Influencer Training 40

Proactive Report

DECEMBER 24, 2015

Mapping the social graph. The insights you discover can be useful to the SEO, SEM, social media and marketing teams. There are many ways to distribute and amplify your content: Social advertising. .” Digital PR gives you access to information sources and data that was not available before. News wires.

Klout 40

Klout Social Graph Influencer Training 40