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Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

SMS, really? In terms of rate of response, the simple SMS dominates the market. When you break down the figures involved in SMS marketing , the results can be quite staggering. Of all the SMS messages sent on a daily basis, 98% are opened, with 83% opened within 3 minutes. This is a guest post from James Bentham.

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Role of Mobile Marketing to Grow Your Business

Social Media Marketing

Mobile phones have turned into a necessary piece of our life and steady utilization of cell phones in day by day life presents a thought for the improvement of this system. It would be ideal if you experience this article and take in more of mobile advertising, its significance and its impact on different variables.

Mobile 104
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Will India See a Rise in Digital PR?

Waxing UnLyrical

Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends. With the ever-increasing competitive eco-system and never-ending client demands, traditional PR is set to face new challenges in India.

comScore 199
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9 Reasons QR Codes are Bad for Your Brand

Buzz Marketing for Technology

The QR (Quick Response) code was originally the trademark name for a two-dimensional barcode system. 2) The codes have limited uses and are only capable of translating into a text string that sends users to a website, phone number or SMS. Posted in QR Codes. The tale of the QR code is a sordid story.

Brands 274
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The Surprising Places Marketers Plan to Increase Budgets in 2014

Convince & Convert

All-in-one marketing cloud systems (like ExactTarget, Oracle, et al) that can reduce complexity by baking many/most of the marketing processes into a unified technology stack. I wasn’t a math major, but if everything is going up, what is going down? More consolidation is on the way, powering #3, above. #2 2 is on me, and my ilk.

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Joker Malware Is Back – Here’s What You Need to Know To Stay Protected

Tweaklibrary

The main purpose of this spyware is to silently sign up victims for premium wireless application protocol (WAP) services, steal contact lists, SMS messages, and device information. Most importantly, the Trojan interacts with advertisement websites in the background and subscribes the victim to premium services. Fast Magic SMS.

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Advice for startups: Focus on your super-fans

Socialmedia.biz

Target audience: Startups, entrepreneurs, businesses, brands, digital marketers, advertising agencies, SEO specialists, educators, journalists, Web publishers. Communicate with them through SMS, email, Twitter, FB, push notifications. One time-honored way to do so is with a points system or leaderboard.

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