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SMS marketing 101: How to use text messaging in your marketing strategy

Sprout Social

It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. In this post, we’ll take a look at what SMS marketing is, different types of SMS marketing campaigns and share some examples of how businesses are using SMS marketing to reach their goals. What is SMS marketing?

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Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

SMS, really? In terms of rate of response, the simple SMS dominates the market. When you break down the figures involved in SMS marketing , the results can be quite staggering. Of all the SMS messages sent on a daily basis, 98% are opened, with 83% opened within 3 minutes. This is a guest post from James Bentham.

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WebVisible Contest to Award Free Local Online Advertising to Small Businesses

Bill Hartzer

Each episode will showcase a different component of online advertising – mobile, social, search and more. based small businesses two chances to win three months of free advertising services through WebVisible, valued at $1,500 for each winner (new customers only). The Great Divide Watch & Win Contest gives U.S.-based

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Going Mobile – Vital Tips for B2B Digital Marketing Success

Buzzlogix

What’s more, according to a survey by Regalix Inc., nearly half of the B2B marketers it surveyed were not investing in mobile marketing and almost all those that did, used it only to engage existing clients. Reach out to Clients via SMS. The reality is that you can’t let B2B mobile marketing opportunities pass you by.

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8 Marketing Trends to Implement in Your 2012 Marketing Plan

yMarketingMatters

At ANY FREE MOMENT, we can shop on line, post on Facebook or Twitter, send an SMS, share pictures or videos. Examples of mobile marketing include SMS text message campaigns, mobile advertising, iPhone/iPad/Android Apps, and mobile video. We share our lives, immediately as they happen, via mobile. Mobile is massive and growing.

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Mobile is not ‘new’ media any more

Social Media Network Marketing

If the joke that people engage more with their mobile phones than they do with their spouses is indeed true, then it’s good news for the medium, especially where advertising is concerned. Advertisers have tried WAP and push SMSes, but are looking at better ways to reach targeted consumers,". But mobile will be able to address that,”.

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How to Choose the Best Mobile Strategy for Your Business

Convince & Convert

While today’s CMO is looking at mobile advertising and optimizing websites for tablets, the first word on everyone’s mind is “app.” If that’s too complex, you can solve the same problem simply: Create an app that allows them to reach a customer service rep immediately via SMS. Go beyond enabling customers to track shipments via a link.

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