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How Relevance Is Important to PPC Quality Scores

Small Business Mavericks

If you are selling blue widgets and you are targeting people searching for yellow widgets, you’ll see a decline in quality score. PPC for Small Business click-throughs CTR google adwords PPC ppc advertising' PPC for Small Business click-throughs CTR google adwords PPC ppc advertising'

Adwords 98
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Does Your Offline Marketing Match Your Online Marketing?

Small Business Mavericks

I think that’s a good phrase, but regardless of what you call it, small businesses struggling in a down economy should spend a little time thinking about how they market themselves. Don’t focus on yellow widgets in one medium and discount prices on another. Some people call it “integrative marketing.&#

Marketing 156
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Are You Struggling With Pay Per Click Conversions?

Small Business Mavericks

When monitoring a pay per click advertising campaign there are several sets of numbers that are important. Click through rates (CTR) are one area that many advertisers concentrate on with the theory being the more visitors you receive to a site, the more opportunities their are for sales. Your ad unit has failed to deliver.

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8 Marketing Trends to Implement in Your 2012 Marketing Plan

yMarketingMatters

Remember to make all your content, on all your marketing touch points, sharable with plugins and widgets to help spread your content wide and deep on the Web. Visitors to the site can conduct a search for a plumber in San Diego and get listings along with ratings and reviews from customers of that business. Very bright. Did you know?

Trends 279
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10 Compelling Calls to Action to Brighten Your Blog

Writtent Blog

In fact, sometimes the most effective and powerful call to actions are just a natural extension of your text, like the example below: Does your small business marketing strategy need a serious boost? awful lot like traditional advertising and be routinely ignored by your website visitors. Blog Subscription Widgets.

Hubspot 93
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Fetching Friday – Resources Mashup & Timescapes

Kikolani

55 High Quality Free Tumblr Themes and Widgets – This post includes some stunning free themes, widgets, and applications that will permit you improve your Tumblr experience. Social Media / Social Networking.

Mashup 120
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How Do I Get More Fans For My Facebook Page?

Absolute PA

Here goes… I’ll start with the easy ones but it’s amazing how many businesses don’t think to add their Facebook Page details here: Business cards. I’ve found one of the best widgets is the Facebook Face Pile – you can see it in the right column of this page). Offline Advertising.