Buzz Marketing for Technology

DECEMBER 15, 2009

Facebook Advertising will take off – This year Facebook saw their advertiser base triple! I was talking to a small business owner last night. Social Search could it be a Google Killer? So that begs the question – what’s on the horizon specifically for BtoB for marketers next year?

Marketing 217

Marketing Adwords Mobile Social Graph 217

Laurel Papworth

FEBRUARY 18, 2016

I’ve been giving some keynote presentations and one day workshop in the last year on Big Data and Social Media, and this is a summary of the marketing part of those workbooks. For example Quantium (Woolworths, supermarkets, insurance etc) as mentioned above: Facebook Categories big data social media (read more).

Data 40

Data Social Media Insurance Training 40

Convince & Convert

AUGUST 10, 2010

JB : Will these tools ever truly benefit the small business? RK : Small business usage really requires filtering out noise, and we’re making a lot of progress on that. We have a lot of small business customers due to our price-point (note: as low as $9.99/month), What’s going to happen next?

Social CRM 133

Social CRM Influencer Klout Social Media 133

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. Great leveler for small businesses and a competitive advantage if they execute well. million followers on Twitter?

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Convince & Convert

APRIL 7, 2010

Here’s my very favorite tweet about that subject: from @seancuthbertson And another good one from @karimacatherine I’m a big believer that small business should constantly be monitoring Twitter (and now Foursquare and Gowalla). Clearly, Foursquare has absolutely no value to a business owner.

Foursquare 150

Foursquare Analysis Consultant Mobile 150