Waxing UnLyrical

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Monday Roundup: Overcoming Obstacles

Waxing UnLyrical

That’s the focus of this week’s roundup: overcoming obstacles (and after reading this post, you may be able to identify some of these in your own business). Facebook Advertising on a Small Budget. Why: Developing a budget for Facebook Ads is daunting to most small businesses. Appreciation.

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How to Cut Through Social Media Hype with Simple Math

Waxing UnLyrical

But those numbers do nothing for your business. If you have a small business with a storefront in a small town, do 600 million Facebook accounts do you any good? I came across this Small Business Trends article about Yelp! It is important to have clearly stated goals for your own needs. mobile app.

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My First Six Weeks as a Successful Entrepreneur, Part I: Liftoff

Waxing UnLyrical

I found myself covered with social media calendars, PR pitches, blog posts, website projects, advertisement assignments, and what felt like a million clients to call. The thrill of hunting new business, executing existing projects and partnering with others in my field gave me the will to go out and make things happen. I loved it.

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Why Facebook’s New Timeline for Pages Will be More Useful Than You Think

Waxing UnLyrical

Companies loved this feature because it allowed them to convert visitors into fans without much work or paid advertising on their part. My friends at Hy.ly (I have no business relationship with them, though I am a fan and they built me a special Hy.ly welcome app , free, a while back) are dedicated to solving small business problems.

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4 Ways PR Is More Than Media Relations

Waxing UnLyrical

But we live in interesting and challenging times and, with the advent of social media, PR pros and businesses now have the opportunity to not only reach masses, but to create a dialogue and to start a conversation for brands in a more meaningful way than through media relations. It’s about two-way communication.

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How To Grow Your Facebook Community

Waxing UnLyrical

Run traditional advertising campaigns, and include either a call to action, or show the link, for the Facebook Page. He had a 14-year career in direct B2B industrial sales before deciding to lighten up his dreary work life and move into advertising/marketing. Ask your customers – directly – to Like the Page.

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What I Learned from My TestMasters (And TheGreensheet) #SocialMadness Experience

Waxing UnLyrical

A corporation of more than four decades, The Greensheet is a Texas staple known for classified and display advertising that connects buyers and sellers. TestMasters finished 4th out of over 70 initial local Houston small business teams. The Greensheet finished comfortably inside the top eight in medium-sized businesses too.

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