Small Business Mavericks

DECEMBER 8, 2011

But, what does it mean for small businesses? Social media is the new way of advertising and marketing your business. It is growing tremendously and many small business owners are thriving in the arena. Let’s say you have a small business from your home.

Small Business 87

Small Business Social Media MySpace YouTube 87

Small Business Mavericks

JANUARY 28, 2012

Analytics is one area where the online world often seems to have different rules than an offline business. What’s the most important metric for a small business. These are all areas that online businesses concentrate on, and whilst they are important areas to measure, they are not the most important. Conversions?

Small Business 101

Small Business Metrics Analytics Campaign 101

Small Business Mavericks

APRIL 25, 2011

It should seem to reason then that website owners and managers should spend that much time on search engine marketing efforts rather than social media or other forms advertising. About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks?

Small Business 161

Small Business Case Study Marketing Press Release 161

Small Business Mavericks

DECEMBER 26, 2011

A positive outlook goes a long way in making your small business grow. It’s also an excellent time to make a new marketing plan , some fine tuning to your website and possibly new business cards. These new ideas are just the ticket to jump start your small business right into 2012.

Small Business 98

Small Business Newsletter Advertising Campaign 98

Small Business Mavericks

JANUARY 23, 2012

Large corporations have the jump on small businesses in this area, however, you can fight back. The cost to advertise in these publications is often prohibitive for small businesses – you can get around it. Big businesses have taken on QR codes very quickly.

Small Business 93

Small Business Smart Phone Discount Cost 93

Small Business Mavericks

APRIL 30, 2013

Twitter has finally opened up its self-service advertising platform to everyone. Now anyone – even you, small businesses and individuals – can advertise through Twitter’s self-service advertising platform. You have two very different advertising channels through Twitter.

Advertising 93

Advertising Twitter Small Business Adwords 93

Small Business Mavericks

NOVEMBER 29, 2013

Cynthia Boris at Marketing Pilgrim reveals some interesting tidbits about tablets and smartphones regarding mobile advertising click-throughs. But does it really matter in terms of mobile advertising? You’re likely not targeting your advertising by device type. Tablets have a slight edge on books and reference materials.

Mobile 101

Mobile Advertising Sports Small Business 101

Small Business Mavericks

SEPTEMBER 10, 2013

Social media advertising is a sweet blend of pay per click advertising and social media. Business Insider recently observed that both Facebook and Twitter have surpassed the 50% revenue mark from mobile users. Mobile marketing is a big thing, but social media advertising is even bigger. Are you going to join the movement?

Advertising 98

Advertising Social Media Patterns Mobile 98

Small Business Mavericks

FEBRUARY 21, 2011

The general consensus is that they make great marketing promos for businesses of any size. They are particularly useful for small businesses. In fact, a very powerful way to market any business is through the integration of online and offline marketing channels. Did Facebook Screw Up? Offline marketing still works.

Small Business 79

Small Business Hubpages Facebook Case Study 79

Small Business Mavericks

APRIL 3, 2011

Their Super Bowl commercials with scantily clad women have upset some people despite the Web hosts increasing business as a result of the advertising. About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks?

Small Business 105

Small Business Reputation Marketing Case Study 105

Small Business Mavericks

DECEMBER 18, 2011

Just when you thought you had seen and heard it all, Amazon takes on a brave move to take business away from small business owners. This has caused small business owners to complain to the Retail Industry Leaders Association about the unfair competition. This is the reason that small business owners are so mad.

Small Business 101

Small Business Smart Phone Price Comparison 101

Small Business Mavericks

MARCH 25, 2011

Facebook Experiments With Real-Time Advertising » Facebook Is Entering The Q&A Market Facebook has decided it’s time to start a Questions feature based on an astute observation: Like many of our products, Questions originated as people began using Facebook in a new and unexpected way.

Small Business 104

Small Business Facebook Case Study Press Release 104

Small Business Mavericks

DECEMBER 22, 2011

There are thousands of small businesses out there and you may never get noticed. If you have a third party endorsement, it will go a long way in building integrity for your business. All it takes is thinking about a different way to brand and market your business. Ask to be interviewed, don’t wait to be.

Small Business 98

Small Business Facebook Strategy Consultant 98

Small Business Mavericks

FEBRUARY 10, 2015

Native advertising is the only online advertising — wait. What Is Native Advertising? I haven’t done a survey, but I’ll bet that if you asked a hundred digital marketers what native advertising is you’d get some different definitions. Will native advertising be the only advertising in the future?

Advertising 70

Advertising Journal Trends Survey 70

Small Business Mavericks

DECEMBER 3, 2014

“ Both Facebook and Amazon are coming at Google’s lock on advertising from new angles–that’s why this could be an honest to goodness fight for online advertising dollars and beyond.” Ther are some interesting developments in the world of online advertising. ” – Ellen Gipko, SEJ.

Advertising 107

Advertising Adwords Yahoo One Spot 107

Small Business Mavericks

OCTOBER 28, 2013

Native advertising is social media content that looks like content but is really advertising. It looks and feels like the usual content you would find on social media, but when you click on the link and read or watch, then you discover that you are being advertised to. Business Insider tells us why. Are you planning to?

Advertising 98

Advertising Trends Social Networking Cost 98

Small Business Mavericks

DECEMBER 9, 2011

Any business, whether it is a physical location or just a website, you need to advertise everywhere you can. Online advertising is a great way to advertise. The traditional ways of advertising can be increased by adding your website to the ad, whether it is newspaper, radio or television.

Advertising 115

Advertising Posterous Meeting Campaign 115

Small Business Mavericks

MAY 6, 2015

The Reach, Engagement, and ROI of Content Marketing vs Native Advertising is the subject of new research just given to us on Moz. Researchers took a data-driven approach, comparing the efficacy of native advertising to content marketing. benefits of native advertising are brand awareness and engagement. Content or Native?

Research 70

Research Advertising Content ROI 70

Small Business Mavericks

JANUARY 23, 2015

There’s an element of trust in friendship, and trust is essential in business/customer relations, too. . Social Media advertising and the Super Bowl Super Bowl trust' Even though you may never meet a customer face-to-face, sharing the Big Game somehow will make them feel like they are watching with friends.

Advertising 70

Advertising Meeting Conversation Social Media 70

Small Business Mavericks

JANUARY 26, 2012

Google has become mean concerning web sites and display advertising. If the advertising on your web page pushes the content down below the fold, then your site may receive a ding in the search rankings. If you’ve recently suffered a serious drop in search rankings, check your pages for advertising, have you overdone it?

Advertising 93

Advertising Adsense Guidelines SEO 93

Small Business Mavericks

JANUARY 5, 2012

Although some people may think that the advertising are interrupting the games they play on Facebook, or are just annoying. However, it is a really good place to put your business. If you would like an ad on Facebook, you can log in to your account and go to the advertising link at the bottom of the page.

Twitter 173

Twitter Facebook Small Business Advertising 173

Small Business Mavericks

JUNE 9, 2011

One of the first cuts to a small business budget after the economy starts to drift south is in marketing. Struggling businesses trying to watch their bottom lines typically kill the marketing budget just when they need the business the most. Television ads are generally rough on a small business budget.

Marketing 168

Marketing Small Business Consultant Advertising 168

Small Business Mavericks

JULY 16, 2014

There’s a new study that has been announced, “ Crème de la Crème: A Guide to Creating Successful Mobile Video Advertising Units.” Here’s the main idea — when you are advertising to someone on a mobile device, you have the potential ability to get them to stay on your ad longer as they interact with your content.

Mobile 107

Mobile Press Release Small Business Advertising 107

Small Business Mavericks

MAY 19, 2011

But for local small businesses, it also means that search ads will be a primary online marketing channel. Online and interactive advertising will hit $16 billion. It looks like local online advertising is poised to grow. Those of us “in the business&# have seen it coming for at least two or three years now.

Small Business 150

Small Business Advertising Study Questions 150

Small Business Mavericks

DECEMBER 15, 2011

Search Engine Optimization (SEO) is actually the better way to go for small businesses. A recent Merchant Confidence Survey shows that 35% of small businesses use and are optimized by SEO over the social media marketing. More small businesses are utilizing the SEO marketing tool over any other type of marketing.

SEO 110

SEO Social Media MySpace Small Business 110

Small Business Mavericks

SEPTEMBER 28, 2011

Facebook wants to woo small business owners into becoming advertisers. By giving away $10 million in free advertising. So why is Facebook giving away all that money in free advertising? Small business owners don’t think they need Facebook. How are they going to do that? Here’s a test.

Adwords 87

Adwords Facebook Small Business Advertising 87

Small Business Mavericks

JANUARY 8, 2012

That is what small businesses need to do with their online marketing campaigns. This is one of the oldest forms of advertising and still one of the most effective. Every time you turn around, they are showing the same commercial again. This is a good market strategy. Yes, they are annoying to us.

Small Business 142

Small Business Advertising Campaign Social Networking 142

Small Business Mavericks

JULY 19, 2013

By bringing SeatMe to Yelp, we can further enhance the consumer experience by extending the convenience of easy, online reservations directly through Yelp to thousands of currently unserved businesses. Yelp is probably planning to offer reservation management services to its many small business clients. This, to me, says it all.

Directory 101

Directory Airlines Hotels Small Business 101

Small Business Mavericks

JUNE 2, 2011

Small businesses do not have the benefit of a huge budget. Chances are, if your business is small enough, you are the marketing department. Can you look big and still market your business online with a short budget? Can you look big and still market your business online with a short budget? Yes, you can.

Marketing 150

Marketing Small Business Engineering Resources 150

Small Business Mavericks

AUGUST 27, 2014

” He has written A Guide to Optimal Campaign Settings for AdWords in 2014 for Savvy Advertisers over on Search Engine Journal to explain the way he approaches this foundational topic. PPC for Small Business adwords adwords optimization online marketing strategy PPC'

Adwords 121

Adwords Campaign Tips CPC 121

Small Business Mavericks

JUNE 19, 2013

Retargeting is a type of online advertising where you put a little piece of code on your website that drops a cookie on your site visitors’ computers and tracks them as they browse the Web. Advertisers who have used retargeting have sworn that it’s effective in increasing their ROI. Please answer in the comments below.

Small Business 110

Small Business ROI Advertising Sites 110

Small Business Mavericks

JULY 3, 2011

It’s important, as a small business, to have a content marketing strategy. What about pay-per-click advertising ? Define which content marketing tactics you will use in your business, then make sure they work together to drive your message home. What’s the alternative? Will you utilize article marketing ?

Content 164

Content Marketing Small Business Newsletter 164

Small Business Mavericks

AUGUST 30, 2013

In fact, if you’re going to be doing any advertising through PPC, then it will prove to be a useful tool. Are you a Google AdWords advertiser ? SEO for Small Business google adwords Keyword Planner keyword research keyword research tool' What do you think about the new Keyword Planner tool?

Research 107

Research Google Adwords Tools 107

Small Business Mavericks

FEBRUARY 5, 2014

PPC for Small Business click-throughs CTR google adwords PPC ppc advertising' You have to target the specific audience in search for your specific product. If you don’t, ad relevancy will suffer and so will ad quality score.

Adwords 98

Adwords Widget Small Business Google 98

Small Business Mavericks

FEBRUARY 29, 2012

A good example is any advertising copy, press release, or social media marketing engagement. Keywords are also important when engaging socially, or writing advertising copy. There are many small business owners who complain of failed marketing campaigns (and coupons are again a good example here). SEO is still important.

SEO 105

SEO Press Release Marketing Small Business 105

Small Business Mavericks

JUNE 24, 2014

Smart Facebook Advertising. Other Paid Advertising Platforms. Reddit Advertising. It just makes sense to spend a small amount of time learning from the experts so you can choose your strategies wisely. Barby explains each one of these in greater detail, with links to the tools he mentions: Long Tail Keyword Research.

How To 87

How To System Reddit Journal 87

Small Business Mavericks

JANUARY 6, 2014

Whether you are setting up a landing page for a social media campaign, a paid advertising campaign, or organic SEO, you need to make sure its No. Small Business Internet Marketing call to action content conversions landing pages opt-in Unique Selling Proposition' 1 priority is converting visitors to sales.

Small Business 119

Small Business Newsletter Buy Campaign 119