Convince & Convert

JANUARY 9, 2012

Sentiment Graph for a Talking Bag. Using Sysomos social monitoring software, we found 500+ tweets mentioning the Tostitos commercial on January 2 and 3. Especially in a highly subjective arena like advertising, tastes vary widely. Sentiment may even out in short order. Sentiment scoring remains an inexact science.

Sentiment 115

Sentiment Sysomos Crowdsourcing Visible Technologies 115

Convince & Convert

JANUARY 9, 2012

Sentiment Graph for a Talking Bag. Using Sysomos social monitoring software, we found 500+ tweets mentioning the Tostitos commercial on January 2 and 3. Especially in a highly subjective arena like advertising, tastes vary widely. Sentiment may even out in short order. Sentiment scoring remains an inexact science.

Sentiment 87

Sentiment Sysomos Crowdsourcing Visible Technologies 87

Bill Hartzer

MAY 26, 2010

More and more businesses are getting into social media – an umbrella term that covers various activities that help bring about social interaction on the internet. Facebook and Twitter are some of the main outlets for social media, but there are numerous types of social media like blogs, wikis, forums, chat rooms, etc.

Cymfony 152

Cymfony Social Media Tools SM2 152