Waxing UnLyrical

OCTOBER 17, 2011

After hearing NAB’s Hillan Klein and Kate Thompson share insights about the Break-Up at Social Media Club Melbourne , I wanted to ask Hillan a few more questions about this campaign. Hillan, how did NAB as a large-scale bank first become involved in the social media space? Positive sentiment doubled. #1

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Banking Sentiment Campaign Team 218

Waxing UnLyrical

OCTOBER 19, 2016

But it’s not as challenging as one might think: after accounting for message reach, frequency, and sentiment, the process for measuring public relations should be familiar to everyone involved with funding and evaluating communications and marketing programs. Social media, is, well, unmediated , which means there’s even less control.

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Diagrams Analysis Research Sentiment 100

Waxing UnLyrical

NOVEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali WOM: What’s Really Behind The Buzz November 24th, 2010 Tweet Guest post by Bryce Keane What’s the buzz? To say I knew who he was (via the London social media circuit) would be an understatement.

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Creative Commons Case Study Travel Flickr 197

Waxing UnLyrical

JULY 17, 2015

percent of Hispanics/Latinos possess jobs in the fields of advertising, marketing and public relations.” This illustrates the flavors of sentiment PRWeek was flooded with in response to the cover. As of 2011, the BLS reported that only 8.7 percent of African-American/Blacks, 7.3 ” ~ Global Alliance.

Issues 100

Issues Committee Report Industry 100