| |  Advertising + Sentiment + Social Media | 314 articles |
| Page 1 of 4 | Previous | Next | SOCIAL MEDIA CITIZENS MARCH 10, 2010  Jim Sterne on social media metrics: reach, influence, sentiment. I asked Jim what metrics and KPIs marketers should take into account regarding social media marketing. But I also wanted to know what he thought about all these new metrics and KPIs “social media mavens” are introducing all the time. This is what Jim answered: “Social media KPIs are all dependent on the individual organization and its goals. Valid XHTML 1.0 | WEBBIQUITY SMM OCTOBER 13, 2010 What’s the Best Social Media Monitoring Tool? It Depends The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. You can find a list of more than 150 social media monitoring tools here or close to 200 here , but—that can seem overwhelming. I’ve used this tool on behalf of small clients for finding hundreds of key influencers on Twitter, blogs and various other social networking sites and forums. Social Mention. Social Media Monitoring. | | | | | |
| BUZZ MARKETING FOR TECHNOLOGY MAY 4, 2011  Why Semantic Analysis trumps Sentiment Analysis For years, sentiment has been a widely used measure of how customers view a company’s products and services. But sentiment analysis has inherent flaws. Only about 25 percent of posts actually contain sentiment, either positive or negative, which means three out of four posts are neutral, revealing no sentiment, and are effectively being ignored by the analysis. | ADAM SHERK MARCH 8, 2012  8 Social Media Questions Publishers Should Be Asking Themselves For most publishers social media has earned itself a prominent seat at the audience development table. However many still face issues with strategy, execution and incorporating social into a cohesive program. This week I took part in an OPA Social Media Day panel on social media for audience development with Lisa Brewer from Time Inc. Social Media | PR AT SUNRISE JULY 12, 2012  Hungry for Social Media Measurement Standards? Don’t know about you, but I’ve been starved for standardization in social media measurement and analysis for ages. Thanks to a cross-industry collaboration of PR trade bodies; social media analytics, advertising and word-of-mouth associations, and a handful of blue-chip client companies, progress is definitely being made. Tagged: ROI , Social Media Measurement. | PAMORAMA DECEMBER 21, 2009  Measuring Social Media ROI pamorama marketing, life, social media Home About Bookshelf Links Contact Measuring Social Media ROI by Pam Dyer on December 21, 2009 Share Companies and brands are finally beginning to fully embrace social media. As of December, about 25% indicated that they had reached the “strategic&# phase of their social-media efforts. link] Urs E. | | | | | | | |
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FIREBELLY | TUESDAY, DECEMBER 4, 2012  Social Media In 2012: The Good, The Bad & The Ugly (5 Must-Reads)
2012 was an exciting year in the social media space. From the Nielsen Social Media Report for 2012. Big Social Media Disasters of 2012. By Dori Zinn With our favorite restaurants and brands offering deals and gifts on Facebook and Twitter, there’s no shortage of companies eliminating the marketing middle man and advertising straight to the consumer. 100 Fascinating Social Media Statistics and Figures From 2012. Americans Spent a Collective 230 Millennia on Social Media During One Month in 2012. Seriously obsessed. MORE >> -
DANNY BROWN | WEDNESDAY, MAY 12, 2010  The Metrics of Social Media - Danny Brown
Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs The Metrics of Social Media May 12, 2010 32 voices share yours! Share 62 saves There’s an interesting post over at the Canadian Marketing Association blog today called “Measuring Social Media&# , written by Jim Estill , who’s on the board of BlackBerry makers RIM. Nor should you only be measuring by brand awareness (although this is definitely a measurement gauge for social media). media ROI. MORE >> -
BILL HARTZER | WEDNESDAY, MAY 26, 2010 Best Social Media Monitoring Tools
More and more businesses are getting into social media – an umbrella term that covers various activities that help bring about social interaction on the internet. Facebook and Twitter are some of the main outlets for social media, but there are numerous types of social media like blogs, wikis, forums, chat rooms, etc. Since so many people are gathering to share ideas, and concepts through social media, it is important for businesses to monitor how their brand is being handled through the various social media channels. MORE >> -
TECHIPEDIA: TAMAR WEINBERG | WEDNESDAY, DECEMBER 10, 2008  The Ultimate Social Media Etiquette Handbook
Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media > The Ultimate Social Media Etiquette Handbook The Ultimate Social Media Etiquette Handbook by Tamar Weinberg on December 10, 2008 Share Social media mimics real relationships — in many cases. If you answered yes to any of these questions, you may need a refresher course on social media etiquette — and perhaps real-life etiquette also. Many call this spam. Usually.) MORE >> -
DANNY BROWN | MONDAY, FEBRUARY 20, 2012  Why Research is Key and How to Create a Research Station For Your Social Media Strategy
Social Mention. One of the best free solutions for finding information across the social web, Social Mention even gives a basic overview of sentiment and shared value. Social Search. While you still use TV, or radio, or other “traditional media” to advertise, this won’t tell you why your widget is selling (other than folks like your advert, possibly). This is where you combine the research station with the media station. Social Mention. Social Search. Thankfully, that was back in the day. Research Station? MORE >> -
- Social Media Tools List: +100 Social Media Tools SOCIALNOMICS | TUESDAY, MAY 22, 2012
- What Traits Define a Social Media Marketer? TECHIPEDIA: TAMAR WEINBERG | TUESDAY, JULY 8, 2008
- Your Brand Screwed-Up On Social Media, Now What? ALMOST SAVVY | THURSDAY, OCTOBER 4, 2012
- Setting Up a Social Media Research Station DANNY BROWN | FRIDAY, NOVEMBER 12, 2010
- 100+ Social Media Monitoring Tools PAMORAMA | TUESDAY, OCTOBER 12, 2010
- 6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment CONVINCE & CONVERT | MONDAY, JANUARY 9, 2012
- Social Media From A to Z: A Glossary PAMORAMA | WEDNESDAY, JUNE 30, 2010
- Convince and Convert Blog: Social Media Strategy and Social Media. CONVINCE & CONVERT | MONDAY, SEPTEMBER 20, 2010
- Why social media means customer service can make or break your brand SIMON MAINWARING | SUNDAY, JUNE 24, 2012
- 7 Levels of Social Media Engagement LAUREL PAPWORTH | THURSDAY, MARCH 10, 2011
- Convince and Convert Blog: Social Media Strategy and Social Media. CONVINCE & CONVERT | TUESDAY, SEPTEMBER 21, 2010
- Convince and Convert Blog: Social Media Strategy and Social Media. CONVINCE & CONVERT | TUESDAY, SEPTEMBER 21, 2010
- 100 Personal Branding Tactics Using Social Media | chrisbrogan.com BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
- 55 (of the) Best Social Media Tips, Tactics and Tools of 2010 WEBBIQUITY SMM | MONDAY, FEBRUARY 7, 2011
- 5 Objectives for Social Media Measurement BRASS TACK THINKING | WEDNESDAY, JUNE 16, 2010
- McLuhan, Socrates and Edith Wharton On Social Media SOCIALIZED | SATURDAY, SEPTEMBER 19, 2009
- Devolution of Social Media THE RELATIONSHIP ECONOMY | THURSDAY, SEPTEMBER 23, 2010
- Social Media Is CRM SOCIAL MEDIA NETWORK MARKETING | FRIDAY, OCTOBER 15, 2010
- 20 Social Media Blogs You Should Read in 2012 PAMORAMA | SATURDAY, JANUARY 28, 2012
- Social Media “Tin Men” THE RELATIONSHIP ECONOMY | MONDAY, DECEMBER 6, 2010
- Facebook for Marketing Research: Political Polls #auspol LAUREL PAPWORTH | TUESDAY, FEBRUARY 19, 2013
- Developing a great social media channel strategy FRESHNETWORKS | TUESDAY, JULY 3, 2012
- 10 Reasons Why Your Business Needs a Killer Social Media Strategy TECHIPEDIA: TAMAR WEINBERG | TUESDAY, MAY 18, 2010
- The basics of social media monitoring FRESHNETWORKS | THURSDAY, APRIL 1, 2010
- Are You Sure You Want That Social Media Job? BRASS TACK THINKING | TUESDAY, AUGUST 10, 2010
- No, You Can't Automate Social Media! TECHIPEDIA: TAMAR WEINBERG | WEDNESDAY, JULY 7, 2010
- Convince and Convert Blog: Social Media Strategy and Social Media. CONVINCE & CONVERT | WEDNESDAY, APRIL 28, 2010
- 100+ Social Media Monitoring Tools WWW.PAMORAMA.NET | SUNDAY, OCTOBER 31, 2010
- Shifting Focus From The Traditional Marketing Funnel To Personalized Messaging Using Social Media SOCMED SEAN | SUNDAY, JANUARY 8, 2012
- 102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013) WEBBIQUITY SMM | WEDNESDAY, JANUARY 2, 2013
- Is Social Media Damaging Our Social Skills? | Social Media Citizens SOCIAL MEDIA CITIZENS | WEDNESDAY, JUNE 16, 2010
- Framework to Measure the Effectiveness of Social Media Programs. GAURAVONOMICS | THURSDAY, OCTOBER 7, 2010
- Convince and Convert Blog: Social Media Strategy and Social Media. CONVINCE & CONVERT | TUESDAY, SEPTEMBER 21, 2010
- List of Social Media Management Systems (SMMS) WWW.WEB-STRATEGIST.COM | SUNDAY, OCTOBER 31, 2010
- Advertising in a Hyper-Real-Time World – Wharton FoA 2020 Project @WhartonFoA #WhartonFoA BLUE FOCUS MARKETING | THURSDAY, MARCH 14, 2013
- The Social Overton Window THE RELATIONSHIP ECONOMY | TUESDAY, JUNE 15, 2010
- Predicting the Presidential Election with Social Reach and Sentiment SOCIALNOMICS | THURSDAY, NOVEMBER 15, 2012
- The 8 Wrong Questions PR Firms Are Asking About Social Media | PR. CONVINCE & CONVERT | WEDNESDAY, AUGUST 18, 2010
- 2013: Measuring The Intangibles of Social Media THE RELATIONSHIP ECONOMY | THURSDAY, DECEMBER 27, 2012
- Going Beyond Social Media Reach BRASS TACK THINKING | TUESDAY, AUGUST 31, 2010
- 39 More (of the) Best Social Media Guides, Tips and Insights of 2011 WEBBIQUITY SMM | TUESDAY, JANUARY 24, 2012
- Three ways to act on your social media monitoring FRESHNETWORKS | FRIDAY, JUNE 4, 2010
- Practical Social Media Measurement: Awareness, Attention, Reach. BRASS TACK THINKING | TUESDAY, JANUARY 26, 2010
- Interview with Social Media Citizen: Jo Porritt | Social Media. SOCIAL MEDIA CITIZENS | TUESDAY, SEPTEMBER 14, 2010
- Social Media World Forum SOCIAL MEDIA CITIZENS | THURSDAY, MARCH 4, 2010
- 7 Reasons Why Social Landing Pages Increase Business KYLE LACY | TUESDAY, DECEMBER 7, 2010
- 2012 Social Media Business Trends BLUE FOCUS MARKETING | MONDAY, DECEMBER 5, 2011
- How PR Pros Are Using Social Media for Real Results MASHABLE.COM | SUNDAY, OCTOBER 31, 2010
- Doing well by doing good by the numbers SIMON MAINWARING | MONDAY, NOVEMBER 14, 2011
- 3 Ways Facebook is Killing Your Website | Social Media Marketing. CONVINCE & CONVERT | TUESDAY, AUGUST 3, 2010
- Interview with Social Media Citizen: Paul Dunay | Social Media. SOCIAL MEDIA CITIZENS | TUESDAY, SEPTEMBER 28, 2010
- Understanding the Value of Social Media Data BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, APRIL 21, 2010
- The Significance of a Social Media Revolt: How Binders Full of Women Exploded TECHIPEDIA: TAMAR WEINBERG | TUESDAY, OCTOBER 23, 2012
- Social Media Dashboarding and Web Journal Aug 24th-Aug 26th 2010 WEB METRICS GURU | FRIDAY, AUGUST 27, 2010
- Interview with Social Media Citizen: Chris Hall SOCIAL MEDIA CITIZENS | THURSDAY, SEPTEMBER 16, 2010
- Sarah Evans: Social Media Allows Us to Break Boundaries SOCIAL MARKETING FORUM | MONDAY, NOVEMBER 29, 2010
- 10 Ways to Get Serious About Social Media | Brass Tack Thinking BRASS TACK THINKING | SUNDAY, JANUARY 10, 2010
- Mashable Punks Readers With Social Media Article SHIFT DIGITAL | MONDAY, SEPTEMBER 17, 2012
- Four Strategic Social Experiences THE RELATIONSHIP ECONOMY | MONDAY, OCTOBER 24, 2011
- Big Business Spends on Mass Media, While the Media Gets Personal UNSPOKEN | THURSDAY, DECEMBER 20, 2012
- Interview with Social Media Citizen: Mary McKnight | Social Media. SOCIAL MEDIA CITIZENS | TUESDAY, SEPTEMBER 21, 2010
- 50 Ways to use Social Media, listed by Objective « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing WWW.WEB-STRATEGIST.COM | WEDNESDAY, MAY 13, 2009
- Fashion and P.R. Social Media blogger events LAUREL PAPWORTH | SUNDAY, JANUARY 17, 2010
- Interview with Social Media Citizen: Jonas Kit Nielsen SOCIAL MEDIA CITIZENS | WEDNESDAY, SEPTEMBER 8, 2010
- Five outcomes of the social media (r)evolution SOCIAL MEDIA CITIZENS | SATURDAY, MAY 8, 2010
- A Proper Facebook Strategy Requires Constant Testing and Adjusting SOSHABLE | WEDNESDAY, FEBRUARY 13, 2013
- IROI: Immediate Return on Investment BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, JUNE 20, 2012
- What type of brand are you online? FRESHNETWORKS | MONDAY, JUNE 28, 2010
- Measuring the Immeasurable PAUL GILLIN | THURSDAY, SEPTEMBER 15, 2011
- Interview with Social Media Citizen: Nick Baggott | Social Media. SOCIAL MEDIA CITIZENS | THURSDAY, OCTOBER 7, 2010
- Social Media Monitoring Grudge Match: Radian6 vs. Scout Labs WWW.SOCIALMEDIAEXPLORER.COM | FRIDAY, SEPTEMBER 24, 2010
- The Evolving Value of Social Media SOSHABLE | THURSDAY, MARCH 18, 2010
- 7 Tips for Effective Marketing with Twitter TWITIP | THURSDAY, FEBRUARY 18, 2010
- 9 Social Media Topics that Need To Die | Brass Tack Thinking BRASS TACK THINKING | THURSDAY, MARCH 25, 2010
- How to Calculate Social Marketing ROI PAUL GILLIN | THURSDAY, JUNE 24, 2010
- The Social Media Policy – not just for the big players MINDJUMPERS | WEDNESDAY, AUGUST 25, 2010
- Best Internet Marketing Posts of 2011 TECHIPEDIA: TAMAR WEINBERG | THURSDAY, JANUARY 5, 2012
- Super Bowl Becomes Social Bowl MINDJUMPERS | THURSDAY, FEBRUARY 3, 2011
- The Best Viral Ever: A hunter shoots a bear! | Social Media Citizens SOCIAL MEDIA CITIZENS | FRIDAY, SEPTEMBER 3, 2010
- How Social Media Gave True Blood a Transfusion BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, JULY 27, 2011
- TOP 15 Augmented Reality Blogs SOCIAL MEDIA CITIZENS | FRIDAY, FEBRUARY 26, 2010
- Using Social Media Right – For You - Danny Brown DANNY BROWN | SUNDAY, JULY 18, 2010
- 20 Top Twitter Monitoring and Analytics Tools PAMORAMA | MONDAY, APRIL 26, 2010
- How to serve the sale through social media (Part 1) SOCIAL MEDIA CITIZENS | FRIDAY, APRIL 30, 2010
- The Social Obituary: Words That Last THE RELATIONSHIP ECONOMY | MONDAY, MARCH 5, 2012
- What Can Your Business Learn From ‘The Great Social Customer Service Race?’ ONE SOCIAL MEDIA | TUESDAY, DECEMBER 18, 2012
- On Social Media Experts Being Clowns Etc. GAURAVONOMICS | TUESDAY, JULY 5, 2011
- 10 Surefire Ways For A Business To Fail At Social Media SOCMED SEAN | MONDAY, NOVEMBER 14, 2011
- What James Bond and Social Media Expert have in common? | Social. SOCIAL MEDIA CITIZENS | WEDNESDAY, MARCH 17, 2010
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