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6 Tools to Fine-Tune Your Social Media Advertising Strategy

Convince & Convert

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1.

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Digital Touchdown: Super Bowl Viewership Survey Trends Leaning to Streaming Services

The Realtime Report

Digital Touchdown: Super Bowl Viewership Survey Trends Leaning to Streaming Services. Adtaxi —one of the nation’s fastest-growing digital marketing agencies, today announced the results of its annual Consumer Streaming Trends and Super Bowl Viewership survey. Cable penetration was over 50% just 3 years ago.

Survey 91
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How to optimize your marketing budget: Do more with less

Sprout Social

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. A Gartner survey reveals a majority of CMOs find their teams lack the capabilities required to deliver their marketing strategy. For example, an advertiser may think that a 1:3 ROAS ratio is fantastic.

Marketing 132
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Facebook Interest Targeting: How Your Profile is Targeted (The Good and Bad)

Jon Loomer

I’ve had my doubts about interest targeting, but this was mostly based on theory and advertising results. You can view the specific interests advertisers use to target you. Advertisers and Businesses. Here’s a fun sampling: Concierge. Here’s how… Click To Tweet. Your Ad Preferences. Ad Settings.

Yahoo 192
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Make Each Dollar Count: How to Maximize Marketing Budget in 2024

Oktopost

Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue. Here are some places to start your research: Customer Surveys : Gather insights directly from your target audience through surveys.

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The Emotion found in Social Data

Buzz Marketing for Technology

Some might, but the vast majority of people who share content, post comments, or offer sentiments and opinions online do so because they are in what Andrew Jeavons of Survey Analytics calls “the point of emotion.” Ideal Customer Persona – made with Social Data Some advertising agencies charge you hundreds of thousands of.

Data 222
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Facebook Interest Targeting: How Your Profile is Targeted (The Good and Bad)

Jon Loomer

I’ve had my doubts about interest targeting, but this was mostly based on theory and advertising results. You can view the specific interests advertisers use to target you. Advertisers and Businesses. Here’s a fun sampling: Concierge. Here’s how… Click To Tweet. Your Ad Preferences. Ad Settings.

Yahoo 148