Waxing UnLyrical
APRIL 14, 2011
whether ROI can be anything other than a quantitative term. [Ed: CommAMMO Q2: ROI is a financial term. Not even permission to advertise, according 2 some studies. alanchumley ROI If it ain’t a workable (not conceptual) equation it ain’t ROI Misused often as an intermediate loose proxy metric. Good grief!].
Waxing UnLyrical
DECEMBER 4, 2018
It’s rumored that Lincoln saw a 25 percent increase in sales of their Navigator series when they began using Matthew McConaughey in their advertising. This provides the optimal environment for higher ROI when partnering with the influencer. Enter the micro-influencer. Using influencer marketing as part of a successful strategy.
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Waxing UnLyrical
SEPTEMBER 29, 2017
A3: That #PR People can show #ROI without any financial data except retainer fee. On PR measurement myths: A3: Most common failure is getting tied up with counting. The real value comes from quant and qual analysis #amecmm #measurepr. Asked for the math…crickets! MeasurePR #AMECMM #measurepr. with guest moderator Jen Zingsheim Phillips.
Waxing UnLyrical
FEBRUARY 13, 2013
Some excerpts: On Q1 (how PR measurement has/hasn’t changed in recent times): @ shonali More than anything PR has been forced to show tangible demand, leads and ROI. On Q2 (why he believes social is moving more in the direction of advertising than PR): A2 Pt. Geoff Livingston (@geoffliving) February 5, 2013.
Waxing UnLyrical
JULY 12, 2011
On July 5, the #measurePR chat discussed AVEs, specifically a Wall Street Journal Numbers blog post that challenges the notion that publicity can be equated with paid advertising. John Trader says that Measure What Matters by Katie Paine, is on his list, as is Social Media ROI by Olivier Blanchard. Here's her quick recap.
Waxing UnLyrical
APRIL 13, 2016
It’s a no-brainer that businesses are gaining maximum ROIs from influencer marketing, which is slated for growth. Being able to measure and assess influencer marketing ROIs accurately (44%). Asking you to post on their website(s). Promoting various events and webinars. in revenue per $1 spent. ALS #IceBucketChallenge.
Waxing UnLyrical
MARCH 23, 2012
Companies loved this feature because it allowed them to convert visitors into fans without much work or paid advertising on their part. So they’ve just released a new eBook titled “Facebook Timeline for Conversions & ROI.” It’s not fun being made to get up out of a comfortable armchair, is it?
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