Social Media Strategery
OCTOBER 3, 2018
It didn’t take long for marketers to start measuring the ROI of every tweet, post, and photo. It became another place for brands to push out advertising. We could say, “No, senior director, you don’t get to approve every tweet we write. Do you follow me around and pre-approve my conversations, too?”. Social media” became less social.
Social Media Strategery
AUGUST 22, 2013
The BrandBuilder Blog - You’ll hear people whine and complain about the difficulty in measuring the ROI of social media ROI. Miscellaneous advertising branding cluetrain college ed20 education humanize interpersonal communications marketing pr social media university' Don’t be one of those people.
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Social Media Strategery
SEPTEMBER 18, 2011
Public Relations vs. Advertising. Advertising and Public Relations have been engaged in a love-hate relationships for decades. What offers better ROI? For years, advertising has been the big brother in this often tenuous relationship. For years, advertising has been the big brother in this often tenuous relationship.
Social Media Strategery
MARCH 3, 2011
Facebook’s objective is to get everyone on the planet on Facebook and then advertise to them. Institutions have no way to monitor or further facilitate that organization and that kind of activity, even though they’re starting to understand that engaging online is important to student engagement and retention.
Social Media Strategery
DECEMBER 5, 2020
Budgets will not only shift back toward performance marketing, consumer marketing, social media advertising and other ROI-driven activities, they may even increase to compensate for time spent out of market. The other includes photos, charts and graphics, outlining consumer-driven ROI. Come up with your own ideas.
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