Small Business Mavericks

MAY 6, 2015

The Reach, Engagement, and ROI of Content Marketing vs Native Advertising is the subject of new research just given to us on Moz. Researchers took a data-driven approach, comparing the efficacy of native advertising to content marketing. benefits of native advertising are brand awareness and engagement.

Research 70

Research Advertising Content ROI 70

Small Business Mavericks

AUGUST 3, 2011

They weren’t so much concerned with the coveted ROI on advertising campaigns as they were with branding themselves and achieving top-of-mind awareness. Are you looking for ROI or would you be happy with branding effects? Are you looking for ROI or would you be happy with branding effects?

Brands 93

Brands ROI Advertising Price 93

Small Business Mavericks

JANUARY 15, 2016

How do you determine your return on investment (ROI), or should you bother? You should definitely measure your results, but don’t be discouraged if you find ROI an elusive target. There are many things that affect the ROI of your social media. Do all of these tasks impact your ROI? There’s your ROI.

System 70

System Social Media ROI Retail 70

Small Business Mavericks

FEBRUARY 21, 2013

When you start a new marketing campaign – whether it be search engine optimization, social media marketing, paid advertising, or something else – analytics helps you determine whether your marketing efforts are delivering results. That may or may not be ROI-related data. You can measure success.

Analytics 93

Analytics SEO ROI Small Business 93

Small Business Mavericks

JUNE 19, 2013

Retargeting is a type of online advertising where you put a little piece of code on your website that drops a cookie on your site visitors’ computers and tracks them as they browse the Web. Advertisers who have used retargeting have sworn that it’s effective in increasing their ROI. I see two sides to this.

Small Business 110

Small Business ROI Advertising Sites 110

Small Business Mavericks

DECEMBER 5, 2013

Pay Per Click Advertising – Paid advertising is another source of traffic for many a website. The downside is, you have to pay for it, but if you get a reasonable ROI from your efforts, it is certainly worth it. PPC can often lead to increased targeted traffic and more immediate traffic.

Google 98

Google Journal ROI Analytics 98

Small Business Mavericks

JANUARY 28, 2012

Alternatives such as email marketing and banner advertising can achieve better results in terms of profitability – the former, often achieved through data collected offline. The most important metric for any small business is the return on investment (ROI) that is measured against any campaign.

Small Business 101

Small Business Metrics Analytics Campaign 101