Sherrilynne Starkie

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The ROI of social media

Sherrilynne Starkie

This video is chock full of the latest statistics for social media use in business and discusses what’s important in measuring ROI. Driving ROI from social media for airlines . Measuring The ROI Of Social Media (viralblog.com). What’s the RoI of your customer retention programme? VISIT MY FACEBOOK PAGE.

ROI 290
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. For Paid Media , we recognize the company is a not-for-profit enterprise, so advertising budgets are small.

Marketing 367
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What is Earned Media?

Sherrilynne Starkie

It’s not advertising. It integrates digital marketing communications strategies and tactics to maximize impact, extend reach and deliver a measurable return on investment (ROI). And, it provides broad exposure to large mainstream media audiences. Sometimes known as publicity, earned media is just that. Why is Earned Media Important?

Fashion 409
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Study shows social media drives sales

Sherrilynne Starkie

Complete findings from the study can be found in a white paper titled The Social Media Payoff – Establishing the Missing Link Between Social Media and ROI. Related posts: Facebook advertising facts. ROI in social media. Social media in call centres. Wikipedia rules the waves. Click here to start to receive my newsletter.

Study 377
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. When people see the term Paid Media they often think ‘advertising means huge budgets’ This is not necessarily true.

Marketing 195
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Canadian ad spend growing faster than anywhere

Sherrilynne Starkie

per cent this year, a faster increase than any other global market, according to biannual forecasts just released by Dentsu Aegis Network, an international digital advertising group. Digital, especially mobile advertising, is driving the growth as smartphones are becoming Canadians’ primary access point to services and content.

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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. For Paid Media, we recognize the company is a not-for-profit enterprise, so advertising budgets are small.

Marketing 199