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6 Small Business Challenges During COVID-19 (+ How to Overcome Them)

Later

Facebook’s new report on the State of Small Business does just that. Based on a survey of 86,000 owners, managers, and workers in companies across the US with fewer than 500 employees, the report paints a clear picture of the challenges that small businesses are facing. . Let’s get started!

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What Small Businesses Need to Kickstart a Programmatic Ad Strategy

Convince & Convert

With integrated media buying tools, businesses are able to unlock the secrets within their customer data and use it within their programmatic advertising strategy. Programmatic” ad buying can be defined as the use of automation to buy digital advertising, versus the traditional and timely processes of the past.

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How Social Media Changes Retail Storefronts

Ari Herzog

There is a trend among small business marketing in stores. I was taught that the area closest to door handles was more valuable then retail space on 5th Avenue. Small businesses have increased their social media and digital presence online and are now taking it to the brick and motar level in some very traditional ways.

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Local Retail Needs To Step Up

Twist Image

This does not happen with major retailers. Recently, I was recommended to a local retailer for some home furnishings. No, I didn't do this beforehand (or while in the store), because I was taken by the conversation with the small business owner, and felt that there was a good rapport. This does not happen online.

Retail 40
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Small Business Owners Hopping Mad Over Amazon’s New App

Small Business Mavericks

Just when you thought you had seen and heard it all, Amazon takes on a brave move to take business away from small business owners. This has caused small business owners to complain to the Retail Industry Leaders Association about the unfair competition. Of course, the product has to be an exact match.

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Interview With a Small Business Owner Crushed by Google

Bill Hartzer

May is small business month, so as a follow-up to a blog post I wrote recently , I tracked this small business owner, Ira Zoot from TicketStub.com, and interviewed him. Mr. Zoot originally claimed that he, as a small business owner, has been crushed by Google. The average traffic for Ticketstub.com®

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Social Media Marketing During COVID-19: March 23 Update

Ignite Social Media

We also sampled some of our clients’ costs for paid advertising and we’re finding that cost is down and efficiency up. And while tacky isn’t the way to go, many people seem to recognize that influencers are also small businesses being hurt by this. People are increasingly looking for distractions and normalcy.

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